With the goal of increasing revenue, the company’s platform uses algorithms and automation to analyze everything from a brand’s selling patterns to marketing tactics.
The latest investment comes just three months after the company closed on a $150 million Series D. At the time, Side secured its status as a unicorn with a $1 billion valuation. Now the company’s valuation has more than doubled to $2.5 billion.
How seemingly basic technology can expand the breadth and depth of information on hand for those who need it, viewed through the lens of three beloved San Francisco-built products.
