Betabrand

San Francisco-based Betabrand is a social commerce company, known for Dress Pant Yoga Pants, Yoga Denim, and other activewear for work and travel.

Betabrand fans participate in the design process by voting on new apparel concepts, helping the company rapidly bring products to market.

New products are dropped during daily livestream shows, where hosts field customer questions in an interactive, chat-based experience.