Confido

HQ
New York
44 Total Employees
Year Founded: 2021

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Confido is the first automated financial operations software built for CPG. We help brands streamline and scale their financial and operational functions in brick-and-mortar retail. We power emerging leaders like Olipop, Chomps, and Dr. Squatch, as well as established brands like Baskin Robbins Ice Cream — giving them clarity and control through deep integrations with 40+ retailers, distributors, and ERP systems. Our two core products: Cash Application & Deductions Automation – handling 1M+ transactions annually so finance teams can focus on strategy, not spreadsheets. Trade Promotion Management (TPM) – helping brands forecast $1B+ in retail sales and track promo effectiveness in real-time. Backed by Y Combinator and trusted by 100+ brands managing $3B+ in revenue, Confido brings together domain expertise from Anheuser-Busch and Simple Mills with tech talent from Google, Square, and HubSpot — we're a tech company that understands CPG.

Confido Offices

OnSite Workspace

Employees work from physical offices.

Typical time on-site: None
HQNew York, New York, USA

Technology We Use

AWS (Amazon Web Services)
AWS (Amazon Web Services)
SERVICES
BigQuery
BigQuery
DATABASES
GitHub
GitHub
SERVICES
JavaScript
JavaScript
LANGUAGES
Pandas
Pandas
LIBRARIES
PostgreSQL
PostgreSQL
DATABASES
Python
Python
LANGUAGES
Ruby
Ruby
LANGUAGES
Ruby on Rails
Ruby on Rails
FRAMEWORKS
SQL
SQL
LANGUAGES
TypeScript
TypeScript
LANGUAGES
Figma
Figma
DESIGN
claude
claude
DESIGN
Google Hangouts
Google Hangouts
COLLABORATION
Slack
Slack
COLLABORATION
Zoom
Zoom
COLLABORATION
linear
linear
PROJECT MANAGEMENT