Teams at Newfold Digital

Leads complex, cross-functional product and technology programs from strategy through launch and adoption. Coordinates Product, Engineering, Design, Operations, Marketing, and customer-facing teams; manages roadmaps, dependencies, risks, planning, governance, and executive reporting. Partners with engineering on architecture, scalability, reliability, technical debt, and platform modernization. Owns Jira and Confluence artifacts, dashboards, workflows, and process improvements to increase delivery predictability and operational rigor.

Lead Network Solutions' digital storefront strategy and execution to drive acquisition, conversion, cross-sell, retention, and revenue. Own commerce operations, merchandising, checkout, CRO, pricing, and analytics. Build and lead cross-functional teams, partner with Product and Engineering, and use experimentation and data to optimize customer lifetime value and scalability.

Executive leader accountable for paid customer acquisition and marketing-sourced revenue across the Network Solutions portfolio. Owns strategy, budget, channel performance (search, social, programmatic, affiliates, display), acquisition economics (CAC, LTV, ROAS), attribution, analytics, experimentation, and a high-performing team to scale subscription-based growth and improve long-term customer value.