Teams at Overlay

Lead end-to-end growth for a pre-launch consumer hardware startup: set strategy, build brand voice, grow a pre-launch audience, run creative-led paid and organic programs, manage contractors and a small team, use AI to accelerate content and research, and report on full-funnel KPIs to drive acquisition, activation, and retention.

Design and prototype core mechanical systems and precision mechanisms for a consumer robotics platform. Create fabrication-ready drawings, iterate rapidly with hands-on testing, collaborate with robotics/software/product teams, analyze noisy data, and drive decisions on manufacturability, materials, and mechanical architecture.

The role involves full-system integration of a robotic platform, ensuring safety and performance through debugging and testing while collaborating with various engineering teams and external partners.