Teams at Pilot.com

Own marketing operations systems, primarily Marketo, by building and QAing campaigns, nurtures, forms, and programs. Maintain database health, templates, segmentation, consent, deliverability, and Marketo-Salesforce synchronization. Support lead scoring, lifecycle logic, attribution, and performance reporting in Salesforce and Looker. Manage marketing requests against SLAs and improve operational processes through documentation, troubleshooting, and effective use of AI.

Own planning, allocation, forecasting, KPI reporting, billing accuracy, and automation for Customer Operations. Build and maintain models and systems (work orchestration, resource forecasting, billing QA), automate repetitive work with scripting/AI, drive process improvements, and present actionable insights to senior leadership.

Own marketing analytics across attribution, channel efficiency, experimentation, incrementality, unit economics, GTM analytics, lifecycle marketing, and reporting. Define marketing data models, build dbt models and Looker reporting, evaluate campaign and channel performance, and guide budget allocation. Partner with marketing leaders and executives to turn data into actionable decisions, improve measurement, and establish a trusted, data-driven marketing engine.