Purple Dot

Nearly 1 in 4 products is never sold - resulting in major losses and massive waste within the industry. We believe this problem exists because of lack of control and flexibility over when brands can sell - with long, fixed timelines where brands have to wait until stock is at the warehouse to start selling. It’s time for a radical shift in how e-commerce operates. Purple Dot is pioneering the **pre-commerce category**: helping brands sell earlier - *before inventory arrives* - to increase sell-through, reduce waste, and drive profitability. Whether stock is 1 day or 1 year away, our platform enables smarter, faster sales that reduce risk and unlock new growth. Trusted by over 100 leading brands including Mattel, McLaren, New Era, Limited Run Games, and Oh Polly, we process tens of millions in pre-orders every month and are proudly leading the category out front. Backed by top investors like OpenOcean, Connect, and Unusual Ventures, we’re a 20-person team based in NYC, Charlotte, and London - and led by second-time founding team with a track record of acquisition.