Lead the implementation of an Account-Based Marketing strategy targeting enterprise accounts, fostering collaboration between Sales and Marketing, and optimizing multi-channel campaigns.
About Selector.ai
At Selector, we are transforming how enterprise operations teams manage their infrastructure. Our AIOps and Observability platform leverages AI and machine learning to provide actionable insights from vast amounts of data, helping Fortune 500 companies eliminate downtime and optimize performance.
As we scale, we are looking for a high-impact Sr. ABM Marketing Manager to lead our transition from broad-based lead generation to a sophisticated, data-driven Account-Based Marketing strategy targeting high-value enterprise accounts.
The Role
As the Sr. ABM Marketing Manager, you will be the architect of our "land and expand" strategy. You won't just be running ads; you will be building deeply personalized journeys for our most strategic prospects. You will partner closely with Sales and Product to identify "must-win" accounts and deploy integrated campaigns that cut through the noise of the DevOps and Networking space.
Core Responsibilities
- Strategy & Planning: Develop and execute 1:1, 1:few, and 1:many ABM programs that drive pipeline and accelerate deal velocity for Tier-1 enterprise accounts.
- Sales Alignment: Act as the bridge between Marketing and Sales. Lead weekly account-planning sessions to ensure marketing efforts are tightly synchronized with sales outreach.
- Campaign Execution: Deploy multi-channel campaigns across LinkedIn, direct mail (Sendoso/Postal), personalized web experiences, and high-touch executive events.
- Content Customization: Work with the content team to "version" existing assets (whitepapers, case studies) to speak directly to the pain points of specific personas (CTOs, VPs of Infrastructure, Site Reliability Engineers).
- Measurement & Analytics: Track and report on account engagement, pipeline influence, and ROI. You’ll move beyond "leads" to measure Account Health and Buying Committee coverage.
- Stack Management: Optimize our ABM tech stack (e.g., 6sense/Demandbase, HubSpot/Salesforce, LinkedIn Campaign Manager).
Who You Are
- An Enterprise Strategist: You understand the complexity of a 6-12 month B2B sales cycle and know how to navigate a buying committee of 10+ stakeholders.
- Data-Informed: You enjoy digging into intent data to find out which accounts are "in-market" before they even fill out a form.
- Creative Executioner: You aren't afraid to try unconventional tactics—whether it’s a bespoke executive dinner or a highly targeted digital "surround-sound" campaign.
- Collaborative: You can build trust with seasoned Account Executives and translate their field knowledge into scalable marketing plays.
Requirements
- Experience: 7+ years of B2B demand generation experience, with at least 3 years dedicated specifically to Account-Based Marketing in the SaaS/Tech space.
- Industry Knowledge: Familiarity with the IT Operations, Observability, Networking, or AI/ML landscape is a major plus.
- Tech Savvy: Expert-level knowledge of CRM (Salesforce) and Marketing Automation (HubSpot/Marketo). Experience with intent platforms (6sense, Demandbase, or Bombora) is highly preferred.
- Communication: Exceptional writing skills and the ability to present complex technical value propositions simply.
Why Join Selector?
- Opportunity to build an ABM function from the ground up at a high-growth AI startup.
- Competitive salary, equity package, and comprehensive benefits.
- A culture that values intellectual honesty, transparency, and rapid experimentation.
Top Skills
6Sense
Bombora
Demandbase
Hubspot
Marketo
Salesforce
Selector Santa Clara, California, USA Office
Santa Clara, CA, United States, 95054
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