Business Development Manager

Salary Range: $80,000.00 - $110,000.00 per year base salary (which is dependent on a variety of factors including relevant experience, geographic location, business needs, and market demand).

Persado is an innovative Marketing AI platform that integrates high-performance creative generation with automated review of compliance risks. Used by 8 out of the top 10 US banks today, the Persado platform orchestrates collaboration between marketing and compliance teams as they generate content that balances performance and compliance risk.

Persado is at the forefront of empowering marketing teams in highly regulated industries—such as banking, insurance, and telecommunications -- to create and optimize content with speed, compliance, and confidence. Our platform enables enterprise copywriters and marketers to generate and deliver personalized timely, compliant content across channels with unparalleled efficiency, automation, and measurable business impact. As an employer, Persado is committed to creating a place where everyone’s unique perspective is valued. We understand that our team members and our inclusive culture are what make Persado special. Persado is proud to be named on Fast Company’s World’s Most Innovative Companies list in 2020 and Built In’s Best Places To Work in 2021, 2022 & 2024.

We are hiring a Business Development Manager to drive new opportunity creation and early-stage deal development across enterprise and strategic accounts.

You will work in close partnership with a Sales Director who leads late-stage execution and deal closure.

This role is ideal for Business Development professionals who excel at prospecting, executive engagement, and consultative discovery — and who enjoy building high-quality pipeline in sophisticated buying environments.

• Prospect, identify, and qualify new enterprise and strategic opportunities aligned with Persado’s ICP.
• Initiate and lead discovery conversations with senior marketing, digital, business line, and executive stakeholders.
• Develop a strong point of view on prospect priorities and shape opportunities around measurable business outcomes.
• Build relationships across multiple stakeholders and functions within target accounts.
• Partner closely with Sales Directors to transition qualified opportunities and support deal progression.

• 5+ years of experience in enterprise SaaS sales or business development roles.
• Strong track record of generating qualified pipeline in complex, multi-stakeholder environments.
• Experience engaging Director-, VP-, and C-level stakeholders in discovery-led conversations.
• Familiarity selling into one or more of the following industries:
• Banking, credit unions, and financial services (US and Europe)
• Telecom, wireless, or subscription-based consumer businesses
• Airlines, travel, loyalty, or membership-based models
• Retail or large B2C brands with sophisticated CRM programs
• Consultative mindset with strong business acumen.
• Comfortable operating in ambiguity and building opportunities from scratch.
• Resilient, curious, and commercially driven.
• Excellent written and verbal communication skills.

Achieve your life goals and work goals at Persado:

• Persado’s hybrid working model empowers both remote and in-office work equitably
• Competitive and equitable compensation
• Generous benefits packages globally
• 401k matching (USA); Pension Scheme (Certain EU locations) to prepare for your future
• We encourage professional growth through our dedicated enablement and training teams, as well as on demand tools and resources
• Employee Enrichment Fund to pursue a passion or upgrade your home office
• Structured onboarding program to ensure a confident start and long-term success for new hires
• Strong emphasis on career development and mobility, continuous feedback loops and performance management
• Flexible time off to support work-life harmony (including Summer Fridays and a one week Winter Holiday Break)
• #PersadoCares: 2 paid Volunteer days per year and charitable donation matching
• Robust Diversity, Inclusion and Belonging initiatives; culture month celebrations, commitment to bias-free recruitment, community ERGs, and more

Valuing diversity at Persado means recognizing and respecting human differences and similarities. Persado is committed to diversity with respect to all aspects of employment. All decisions regarding recruitment, hiring, promotion, compensation, employee training and development, and all other terms and conditions of employment, will be made without regard to race, religious beliefs, color, gender identity, sexual orientation, marital status, physical and mental disability, age, ancestry or place of origin.

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