Adobe Target Lead

About SH/FT:
SH/FT is a client services business that focuses on implementing and activating technology and data to make sales and marketing work. Our people bring combined experience across technology, data & analytics, business strategy and campaign operations to accelerate our clients' businesses. We keep pace with change in modern marketing and technology in order to create both effective, scalable and future-proof solutions for our clients that span both the Fortune 500 list and emerging industry leaders. We have also built strong relationships with the world's most influential martech platforms and are key partners to them and their clients. 
We are seeking an experienced Adobe Target contractor to support experimentation and personalization within a broader Adobe marketing technology ecosystem. This role will focus on hands-on configuration, execution, and optimization of web-based tests and targeted experiences, while collaborating closely with internal teams and client stakeholders to define and refine experimentation strategies.
Engagement Details

• Able to work remotely preferably within the US overlapping with CST time zone
• Contract Hours: 20 for 3 months
• Client Load: 1–2 concurrent accounts
• Role Type: Independent Contractor (IC)
• Duration: Ongoing (multi-month) with extension potential
• Location: Ideally US/Canada, must overlap with client hours (CST); Possible occasional travel opportunities to client locations for workshops, training, etc.

• Configure, manage, and optimize Adobe Target within a larger Adobe Experience Cloud stack, including integrations with Adobe Experience Platform (AEP), Real-Time CDP (RTCDP), Customer Journey Analytics (CJA), Adobe Launch, and Marketo
• Design, build, test, and deploy web-based A/B/n, multivariate (MVT), experience targeting (XT), auto-allocate, auto-target, and Recommendations activities in Adobe Target
• Partner with internal teams to translate business goals, hypotheses, and audience strategies into measurable tests and personalized experiences
• Support more advanced targeting and personalization use cases over time, including geographic-based targeting, rule-based personalization, auto-target, and Recommendations-driven experiences
• Ensure proper data flow and measurement between Target, AEP, and CJA to support reporting and insights
• Support training of client team members new to Target
• Advise on best practices and process optimization for experimentation design, audience usage, and test governance
• Collaborate with internal and client stakeholders to help define test concepts, success criteria, and next-step optimizations
• Perform end-to-end QA on all activities prior to launch, including validation of audience targeting, goal configuration, mbox/selector accuracy, and cross-browser/device rendering within agreed-upon timelines
• Maintain activity documentation, naming conventions, and audit trails to support test governance and team continuity

• Strong hands-on experience working with Adobe Target in a production environment
• Demonstrated experience configuring Target within a broader Adobe martech ecosystem (including AEP/RTCDP and CJA)
• Experience designing and executing A/B/n, multivariate (MVT), experience targeting (XT), auto-allocate, auto-target, and Recommendations activities in Adobe Target
• Hands-on experience configuring Adobe Launch for Target implementations, including rule-based event tracking and data layer integration
• Comfortable working with audiences sourced from RTCDP and activated across channels
• Experience building and managing Target profile attributes, profile scripts, and in-Target audience segments to support personalization use cases
• Ability to interpret test results and partner with analytics teams to derive actionable insights, including familiarity with the CJA Experimentation panel and metrics such as lift, confidence, and conversion attribution
• Experience working in enterprise-scale digital environments with multiple stakeholders

• Experience with advanced personalization strategies in Adobe Target, including Auto-Allocate, Auto-Target, MVT, Recommendations, geographic targeting, and rules-based personalization
• Familiarity with Marketo for audience activation and ongoing email/SMS nurture programs
• Experience advising internal or external clients on experimentation strategy and test design
• Understanding of how experimentation data is leveraged within Customer Journey Analytics
• Light JavaScript or front-end troubleshooting experience related to Target implementations (nice to have)

• Strong communication skills, with the ability to explain technical concepts to non-technical stakeholders
• Highly proactive, self-directed, and comfortable managing multiple workstreams
• Detail-oriented and rigorous about QA, documentation, and validation; demonstrates ability to complete pre-launch activity validation thoroughly and on schedule
• Comfortable working on a globally-distributed, remote team