Affiliate Marketing Senior Strategist, Lead Generation

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We support 100% remote work for this role!

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As a Senior Strategist on our Lead Generation Affiliate team, you’ll own performance for lead-gen and pay-per-call programs in verticals like home services, fintech, and education. You’ll also be the team’s go-to expert and trainer, helping our broader strategist and specialist bench manage lead-gen accounts with confidence. 

• Serve as a regular point of contact for clients’ strategic and account questions, participate in weekly client calls, oversee account reporting and handle resulting follow-up questions and communications
• Developing effective strategies and tactical plans for achieving client goals
• Own strategy and day-to-day optimization for lead gen (form fills, quotes, applications, enrollments) and pay-per-call programs, driving to CPL, CPA, cost per qualified lead, and lead-to-sale/close-rate goals
• Build and manage publisher mix across lead-gen-relevant partner types: comparison and review sites, content and SEO publishers, call centers and call-generation partners, lead aggregators, native/search arbitrage partners, and email and coupon partners
• Manage call-tracking and lead-validation setups, including call duration thresholds, buyer and payout structures, IVR/call-quality scoring, lead scrubbing, deduplication, and disposition feedback loops
• Lead lead-quality and compliance oversight: fraud detection, TCPA, consent capture (e.g., TrustedForm/Jornaya), disclosures, and vertical-specific regulatory requirements
• Negotiate and structure payouts (CPL, CPA, CPC/CPQL, per-call, tiered, and revenue-share models) and set bid and payout strategy by vertical
• Partner with clients' CRM, call-center, and sales teams to close the loop on lead quality and optimize toward downstream outcomes, not just lead volume
• Analyze program data to find opportunities and identify issues
• Lead affiliate program recruitment, activation, optimization, compliance, creative assets and reporting tasks
• Mediate partnerships and placements with new affiliates
• Handle relationships with a diverse set of publishers and ensure for constant communication & relationship optimization with credible publishers.
• Represent Tinuiti at conferences and events as needed
• Consistently looks for ways to improve current processes or introduce innovative approaches that will add to the client’s success
• Train and mentor strategists and specialists on lead-gen account management, including building playbooks and SOPs, running workshops and office hours, and reviewing accounts to raise team-wide lead-gen expertise
• Mentor junior team members and delegate effectively

• 7+ years of affiliate or performance marketing experience, with 5+ years focused on lead generation
• Hands-on experience managing pay-per-call and lead-gen programs (call tracking, lead form submissions, lead validation)
• Experience in lead-gen-heavy verticals such as home services, fintech/financial services, and education; insurance, legal, health, and solar also valued
• Experience with affiliate networks and platforms (Impact, Rakuten, CJ, etc.); lead-gen and call platforms such as Ringba, Invoca, Retreaver, and LeadsPedia/CAKE-type systems are a plus
• Working knowledge of lead-gen compliance (TCPA, consent capture, vertical-specific rules) and fraud and quality management
• Strong analytical skills, including funnel and unit economics, with advanced Excel/Sheets and PowerPoint/Slides
• Bachelor's degree
• Up to 30% travel – this may fluctuate based on client need

Preferred:

• Experience training or mentoring teammates, or building enablement content
• Affiliate recruitment, relationship-building, budget management, and daily program operations
• Experience with CRM or offline-conversion feedback and quality scoring
• Working knowledge of HTML

The hiring salary range for this role is $100,000 - $120,000 plus a discretionary performance bonus.

Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100%

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.