Associate Creative Director - Core Brand

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
The ServiceNow Brand & Strategy team is a passionate team of creative thinkers responsible for shaping the future of the ServiceNow brand. We are looking for an Associate Creative Director to contribute to the vision for the ServiceNow brand and drive design excellence across the organization-across every channel and touchpoint, internal and external.
This role is responsible for executing and evolving the ServiceNow brand identity, contributing to a design-led vision across ServiceNow's brand ecosystem globally. The ideal candidate has a passion for craft and a talent for creative development with meticulous attention to execution.
The Associate Creative Director will elevate design quality, contribute to an inclusive design culture, and partner seamlessly across the ServiceNow organization. An ideal candidate is curious about technology, can build and maintain strong cross-functional relationships, and bring both strategic thinking and hands-on craft to their work.
They have experience leading projects with internal teams, freelancers, and external agencies-and they thrive in ambiguity, adopt new processes readily, and embrace change.
An ideal candidate will have a strong background in design systems and a proven track record of contributing to integrated brand efforts. They are comfortable working hands-on with creative tools and thrive at taking projects from initial briefing through to final delivery.
Responsibilities

• Contribute to the global brand identity for ServiceNow products and services, ensuring quality, consistency, and scalability across all touchpoints
• Deliver original, breakthrough brand systems and design solutions that serve a global audience
• Support and strengthen brand design culture through enabling world-class design
• Apply rigorous ways of working to improve performance, quality, and integrated approaches to execution
• Collaborate with Marketing, Product, and Business partners to contribute to holistic brand systems
• Work closely with the Brand Design Director and Executive Creative Director, and cross-functional partners to ensure design work is aligned and impactful

Qualifications
To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
• 6-9 years of experience in design, with meaningful exposure to building consumer or enterprise brands
• Experience leading with creative vision, purpose, and a commitment to craft
• Experience developing brand directions that solve business problems
• Experience working within brand architecture and portfolio brand systems
• Exposure to integrated design work across traditional, digital, and experiential channels
• Experience managing and collaborating with internal teams, freelancers, and external agencies
• Strong ability to collaborate and drive alignment across highly cross-functional teams
• Exceptional communication skills-able to present work clearly and confidently from strategy to execution
• Experience partnering with and influencing marketing and creative leadership
• Expert with creative tools including Adobe Creative Cloud, Figma, and Miro
• Experience in photo art direction a plus

For positions in this location, we offer a base pay of $165,500 - $289,600, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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