Develop and manage strategic engagement strategies aligned with client objectives, leveraging data insights to optimize customer experience across channels.
About Avalere Health
United by one profound purpose: to reach EVERY PATIENT POSSIBLE. At Avalere Health, we ensure every patient is identified, treated, supported, and cared for. Equally. Our Advisory, Medical, and Marketing teams come together – powerfully and intentionally – to forge unconventional connections, building a future where healthcare is not a barrier and no patient is left behind.
Achieving our mission starts with providing enriching, purpose-driven careers for our team that empower them to make a tangible impact on patient lives. We are committed to creating a culture where our employees are empowered to bring their whole selves to work and tap into the power of diverse backgrounds and skillsets to play a part in making a difference for every patient, everywhere.
Our flexible approach to working allows our global teams to decide where they want to work, whether in-office or at home based on team and client need. Major city hubs in London, Manchester, Washington, D.C., and New York, and smaller offices globally, serve as collaboration hubs allowing our teams to come together when it matters. Homeworkers are equally supported, with dedicated social opportunities and resources.
Our inclusive culture is at the heart of everything we do. We proudly support our employees in bringing their whole selves to work with our six Employee Network Groups – Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity. These groups provide opportunities to promote diversity, equity, and inclusion and to connect, learn, and socialise through regular meetings and programs of activity. We are an accredited Fertility Friendly employer with our Fertility Policy, enhanced parental leave, and culture of flexibility ensuring every employee feels supported across their family planning journey and can work in a way that suits their family’s needs.
We are deeply invested in supporting professional growth for our employees through day-to-day career experiences, access to thousands of on-demand training sessions, regular career conversations, and the opportunity for global, cross-capability career moves.
We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application.
About the role:
The Associate Director, Engagement Strategy is responsible for developing and managing strategic client deliverables and overseeing the day-to-day engagement needs of the business. This role requires a strong balance of strategic thinking and hands-on execution, ensuring engagement strategies align with client business objectives and drive measurable impact across channels.
What you'll do:
- Support the engagement lead in the development of customer engagement strategies aligned to client business objectives and growth targets
- Develop omni-channel engagement plans, including personas, journey maps, ecosystem planning, and activation briefs
- Create content and tactical strategies across multiple omni-channels, including website, display, social, CRM, and point of care
- Clearly communicate and present ideas, points of view, and strategies to internal teams, clients, and prospective clients
- Collaborate closely with brand planning, media, account, and creative teams to ensure alignment across all touchpoints
- Leverage customer data and insights to design engagement strategies that enhance the overall customer experience
- Present engagement results to executive leadership to demonstrate the impact and effectiveness of strategies
- Use data and performance insights to optimize and refine engagement efforts and recommend new tactics
- Stay current on industry trends, best practices, and emerging technologies related to customer engagement
- Foster a culture of collaboration, innovation, and continuous improvement within the engagement strategy team
About you:
- 5+ years of strategic planning or marketing experience within a healthcare or pharmaceutical advertising agency
- Relevant category and product launch experience
- Demonstrated experience using strategic frameworks and analytical tools
- You bring deep patient and/or DTC experience and are comfortable leading engagement strategy development
- You are a clear, persuasive communicator with strong storytelling skills
- You are highly collaborative and enjoy working cross-functionally with diverse teams
- You are analytically minded and comfortable using strategic tools and data to inform decisions
- You thrive in fast-paced agency environments and manage complexity with confidence
What we can offer
You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind. Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year. We provide 20 vacation days plus one personal well-being day, recognise 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August.
Access free counselling through our employee assistance program and personalized health support. Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey. You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business.
We encourage all applicants to read our candidate privacy notice before applying to Avalere Health.
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