Associate Director, Paid Media

Job Title

Job Description

About The Position | Major Goals and Objectives and Location Requirements:

The Associate Director will manage a team of specialists tasked with managing branded content distribution and social advertising campaigns from launch to completion, with a focus on Health and Finance advertisers. 

The successful candidate is an experienced people manager, builds strong working relationships with internal business partners, frequently re-evaluates processes and optimizes them to improve efficiency and outcomes, is well-versed in digital advertising platforms with a focus on social and SEM, understands how to optimize campaigns for various KPIs (on-page engagement, conversion, audience composition), and is effective at balancing campaign performance with cost efficiency.

Schedule Requirements:

Hybrid 3x a week- (New York)

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Team | The Team and/or Brand:

People Inc, the largest digital publisher in America, is seeking an Associate Director to join the Paid Media team.  The Paid Media team supports People Inc’s digital ad sales business, leveraging a variety of advertising platforms to deliver +$100M annual revenue.

About The Position’s Contributions:

Weight % Accountabilities, Actions, and Expected Measurable Results

• 30%:   Oversee day-to-day operations of team of 2-5 specialists ensuring full delivery of our contractual obligations while delivering on performance KPIs and managing monthly spend in line with budgets

• 15%:  Train and develop team members, expanding their knowledge base and skillset to further professional development and improve quality of output

• 10%:   Partner with Account Strategy, Revenue Operations, and Ad Operations leadership to streamline operations and eliminate process gaps

• 10%:  Provide strategic oversight of monthly pacing of revenue, spend, and margins, ensuring clear visibility and actionable insights

• 10%:  Provide regular and actionable feedback to team members to foster their growth and career paths

• 5%:  Identify team needs and provide recommendations to address bottlenecks

• 5%:  Provide pre-sale planning support to Sales and Account Strategy to ensure media plans are operationally and economically viable before being presented to clients

• 5%:  Establish new processes to elevate the team’s execution and deliver improved performance for our clients and expanded margins for our business

• 5%:  Proactively anticipate leadership needs and provide actionable insights to enable effective decision making

• 5%:  Independently respond to client and stakeholder communications with clarity, accuracy, and accountability

The Role’s Minimum Qualifications and Job Requirements:

Education:

B.A. in marketing, business, communications, or related field preferred, but additional relevant experience can substitute on a year-for-year basis

Experience:

• 10+ years of professional experience in digital advertising

• 6+ years executing SEM, Social and/or Native advertising platforms

• 3+ years as a people manager

Specific Knowledge, Skills, Certifications and Abilities:

• Strong communication and presentation skills, with a knack for distilling complex data to draw and surface concise, actionable insights

• Competency in applied math and algebraic problem-solving to derive and validate media metrics

• Proven quantitative analytical abilities

• High proficiency in Excel

• Experience with analytics & BI platforms

• Motivated self-starter with a collaborative and entrepreneurial spirit

• Thrive in a fast-paced environment, with multiple demands and shifting priorities

• Experience in Pharmaceutical advertising preferred

% Travel Required (Approximate):

N/A

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.