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Cepheid

Associate Global Product Marketing Manager, Software and Services

Posted 2 Days Ago
Be an Early Applicant
In-Office
San Jose, CA
105K-120K Annually
Junior
In-Office
San Jose, CA
105K-120K Annually
Junior
The role involves driving marketing initiatives for software, conducting market research, launching products, and collaborating with teams to support sales efforts.
The summary above was generated by AI

Bring more to life.

Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?

At Molecular Devices, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact. 

You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.

Join Molecular Devices and help drive scientific discovery for life science customers in academia, biotech, pharma, and government. Our automated and AI-enabled technology empowers researchers to tackle complex questions and gain deep insights, accelerating the development of safer, more effective therapeutics. As part of our team—rooted in collaboration, authenticity, and innovation—you’ll ultimately contribute to groundbreaking science that enhances lives globally and shapes a healthier future for all.

Learn about the Danaher Business System which makes everything possible.

The Associate Global Product Marketing Manager for Software and Services is responsible for driving the strategic direction and execution of sales and marketing initiatives for our microplate reader software and services. This role requires a deep understanding of enterprise software marketing, software licensing strategies, market dynamics, and customer needs within the scientific and medical research communities. The ideal candidate will be a dynamic and results-oriented professional with a track record of success in product marketing, and a passion for advancing software and service solutions that enhance scientific discovery.

This position reports to the Director of Product Management and is part of the Plate Reader and GxP Solutions team and will be an onsite role at our San Jose, CA location.  

In this role, you will have the opportunity to:

  • Create demand for software and services through effective positioning, messaging, and marketing programs.
  • Conduct comprehensive market research to identify trends, customer needs, and competitive landscape. Develop and implement marketing strategies that align with business objectives and drive product adoption. Collaborate with marketing managers to produce high-quality marketing materials such as brochures, white papers, case studies, presentations, and digital content to support sales and marketing efforts.
  • Deliver on revenue and growth achievement targets for new and existing software and services
  • Commercially launch new products and drive launch excellence with new software and services introductions. Develop and execute go-to-market plans for product launches, including target market identification, pricing strategies, promotional activities, and sales enablement tools. Co-lead the Launch Excellence Process with the Product Manager
  • Outline product positioning which articulates the value proposition and links each feature to a customer-oriented benefit
  • Create compelling value propositions and messaging that differentiate our high content imaging products in the marketplace. Ensure consistency of messaging across all marketing channels. Collaborate with the sales team to develop training materials, sales tools, and competitive analysis. Provide ongoing support to sales representatives to drive product success.

The essential requirements of the job include:

  • Minimum of two years' experience in product marketing or commercial software role, preferably within the life sciences or data analysis software industry. Ability to communicate complex technical concepts in a clear and concise manner.
  • Bachelor’s degree in Life Sciences, Computer Science, or a related field
  • Experience creating compelling value propositions and messaging for enterprise software.
  • Understanding of different licensing models within software sales.
  • Experience conducting comprehensive market research to identify trends, customer needs, and competitive landscape.
  • Strong collaboration skills to work with cross-functional partners and varying levels of leadership across the organization.

Travel, Motor Vehicle Record & Physical/Environment Requirements:

  • Ability to travel – up to 25% globally

It would be a plus if you also possess previous experience in:

  • Enterprise-level software implementation and software license models
  • Life Science software packages and FDA 21 CFR Part 11 compliance
  • AI tools

Molecular Devices, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.

At Molecular Devices we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Molecular Devices can provide.

The annual salary range for this role is $105,000 - $120,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. This range may be modified in the future.

This job is also eligible for bonus/incentive pay.

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

#LI-KL1

Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

For more information, visit www.danaher.com.

Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.

The U.S. EEO posters are available here.

We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact:1-202-419-7762 or [email protected].

Top Skills

Ai Tools
Enterprise Software
Life Sciences Software
HQ

Cepheid Sunnyvale, California, USA Office

904 Caribbean Drive, Sunnyvale, CA, United States, 94089

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