Associate Manager, Portfolio Marketing, Wearables & Apps (Hybrid)

Work Flexibility: Hybrid

As an Associate Manager, Portfolio Marketing, Wearable & Apps, you will define strategies for wearable devices and mobile applications that integrate seamlessly into the Smart Hospital ecosystem. Your work will influence product positioning, customer engagement, and evidence-based marketing initiatives that drive adoption and deliver measurable impact.

* This is a hybrid role that requires working onsite at our office 2–3 days per week, in San Jose, CA or Portage, MI*

What You Will Do

• Develop and execute marketing strategies and annual plans for wearable devices and mobile apps aligned with Smart Hospital objectives.
• Lead value proposition development, segmentation, and positioning to maximize brand equity and commercial efficiency.
• Create and manage product launch plans, pricing strategies, and communication frameworks that support business goals.
• Analyze market trends, competitive intelligence, and customer insights to inform strategic decisions and identify growth opportunities.
• Collaborate with cross-functional teams to ensure marketing initiatives align with product development, sales enablement, and evidence generation.
• Coach and mentor team members on marketing best practices, strategic planning, and customer-centric development.
• Monitor and report on marketing effectiveness using KPIs and analytics to drive continuous improvement.
• Manage budgets, forecasts, and business case financial models to ensure resource allocation supports strategic priorities.

What You Will Need

Required Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum 6 years of professional experience, with at least 3 years of experience in marketing, product management, or portfolio strategy.
• Experience developing marketing plans, pricing strategies, and product positioning.
• Experience with digital health technologies, mobile applications, or connected devices.

Preferred Qualifications

• MBA or advanced degree in a related field.
• Experience in healthcare technology, medical devices, MedTech or SaaS environments.
• Technically savvy with engineering and/or software experience.

$115,600.00 - $245,800.00 salary plus bonus eligible + benefits. Individual pay is based on skills, experience, and other relevant factors.

Posted On: December 10, 2025

Travel Percentage: 30%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.