Associate Marketing Performance Analyst

Velera is the nation’s premier payments credit union service organization (CUSO) and an integrated fintech solutions provider. The company serves more than 4,000 financial institutions throughout North America, operating with velocity to help our clients keep pace with the rapid momentum of change and fuel growth in the new era of financial services. Our purpose: We accelerate partners’ success through innovative financial technology solutions and inspired service.

The Associate Marketing Performance Analyst supports the Marketing Performance and Analytics team by collecting, validating, analyzing, and reporting marketing data. Working with guidance from experienced analysts and business partners, this role maintains dashboards and recurring reports, monitors key performance indicators, investigates trends and data-quality issues, and translates findings into clear, practical insights. The ideal candidate is curious, detail-oriented, collaborative, and eager to build skills in marketing analytics, data visualization, and performance measurement.

• Collect, organize, and validate marketing performance data from digital, email, social, event, CRM, and other approved sources.

• Maintain recurring dashboards, scorecards, and reports using established definitions, templates, and quality-control procedures.

• Monitor key performance indicators and identify notable trends, variances, anomalies, and data-quality issues for further review.

• Perform descriptive and exploratory analyses to help assess campaign, channel, content, audience, and website performance.

• Summarize findings in concise written narratives and visualizations that connect results to business questions.

• Support campaign tagging, tracking, documentation, and measurement processes across marketing channels.

• Assist with audience, conversion-funnel, attribution, testing, and optimization analyses under the direction of experienced team members.

• Partner with Marketing, Sales, Web, CRM, Events, Communications, and other teams to gather requirements and clarify data needs.

• Respond to routine ad hoc reporting requests and escalate ambiguous, sensitive, or complex requests appropriately.

• Document metric definitions, data sources, assumptions, report logic, and recurring workflows to support consistent measurement.

• Conduct routine data checks, reconcile discrepancies, and communicate issues that could affect reporting accuracy or timeliness.

• Prepare presentation-ready charts, tables, and summaries for stakeholder and leadership reviews.

• Apply established privacy, security, governance, and brand standards when handling data and sharing analysis.

• Build proficiency in approved analytics tools and contribute ideas that improve reporting efficiency, usability, and consistency.

• Participate in team meetings, training, and cross-functional projects; perform other duties as assigned.

Qualifications:

• Bachelor’s degree in marketing, business, analytics, statistics, economics, communications, or a related field preferred. Equivalent relevant education, training, internship, or project experience may be considered.

• Minimum two years of relevant professional experience in marketing analytics, business intelligence, reporting, data analysis, digital marketing, or a related area.

• Relevant internships, co-op assignments, academic projects, certifications, volunteer work, or portfolio projects may satisfy the experience requirement.

• Working knowledge of spreadsheet analysis, including formulas, lookups, pivot tables, charts, and data validation.

• Exposure to a data visualization tool such as Power BI, Tableau, or Looker Studio is preferred.

• Familiarity with web analytics, CRM, marketing automation, social analytics, or campaign management platforms is preferred.

• Introductory knowledge of SQL, statistics, data cleaning, or A/B testing is a plus; willingness to learn is required.

About Velera

At Velera, inclusion isn’t an initiative – it’s how we work. Guided by a people‑helping‑people philosophy, we cultivate a culture where every employee feels valued, respected and empowered to do their best work. We’re committed to building a diverse workforce and fostering meaningful connection across our teams. Through a remote‑first, flexible environment, we prioritize psychological safety, wellbeing and belonging so individuals and teams can collaborate to thrive. Together, we’re shaping a new era of secure, innovative solutions for the clients and communities we serve. Learn more about what it’s like to work at Velera.

Pay Equity

Actual Pay will be adjusted based on experience and other job-related factors permitted by law.

Great Work/Life Benefits!

• Competitive wages

• Medical with telemedicine

• Dental and Vision

• Basic and Optional Life Insurance

• Paid Time Off (PTO)

• Maternity, Parental, Family Care

• Community Volunteer Time Off

• 12 Paid Holidays

• Company Paid Disability Insurance

• 401k (with employer match)

• Health Savings Accounts (HSA) with company provided contributions

• Flexible Spending Accounts (FSA)

• Supplemental Insurance

• Mental Health and Well-being: Employee Assistance Program (EAP)

• Tuition Reimbursement

• Wellness program

• Benefits are subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions

Velera is an Equal Opportunity Employer. We consider applicants without regard to race, color, religion, age, national origin, ancestry, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, veteran status, disability, genetic information, citizenship status, or membership in any other group protected by federal, state or local law.

Velera is an Equal Opportunity Employer that complies with the laws and regulations set forth in the following "EEO is the Law" Poster. Velera will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the legal duty to furnish information.

Velera is an E-Verify Employer. Review the E-Verify Poster here.  For information regarding your Right To Work, please click here.

This role is currently not eligible for sponsorship.

As an ongoing commitment to reasonably accommodate individuals with disabilities please contact a recruiter at [email protected] for assistance.