Associate Product Marketing Manager, Analyst Relations

Responsibilities:

Product Marketing

Assist in developing and refining product positioning and messaging by researching target personas, customer pain points, and competitive alternatives.

Support product launch execution by coordinating timelines, drafting content briefs, and ensuring cross-functional teams stay on track.

Create and maintain sales enablement materials such as one-pagers, FAQs, battlecards, and slide decks under the guidance of senior PMMs.

Conduct competitive research and monitoring, tracking competitor messaging, pricing, and product updates and summarizing findings for internal stakeholders.

Partner with demand generation and content teams to support campaign messaging and ensure consistency across marketing channels.

Assist with customer and market research efforts, including interview coordination, survey analysis, and synthesis of buyer insights.

Help maintain the product marketing content library, keeping assets up to date and accessible for sales and marketing teams.


Analyst Relations

Support the day-to-day operations of the AR program, including scheduling briefings and inquiries, coordinating logistics, and maintaining the analyst contact database.

Assist in preparing briefing materials — slide decks, backgrounders, and supporting documentation — in collaboration with senior PMMs, product managers, and executives.

Track and maintain the AR calendar, including key analyst research cycles, evaluation submission deadlines, and renewal timelines for analyst subscriptions.

Monitor and distribute analyst research, reports, and commentary relevant to our market, summarizing key takeaways for internal stakeholders.

Support the submission process for analyst evaluations (e.g., Gartner Magic Quadrant, Forrester Wave) by gathering inputs, coordinating responses, and managing documentation.

Maintain an internal AR tracker and knowledge base, logging briefing outcomes, analyst sentiment, and follow-up actions.

Research analyst backgrounds, coverage areas, and recent publications to help prepare internal spokespeople ahead of engagements.

About You:

1–3 years of experience in product marketing, content marketing, corporate marketing, or a related field — OR a recent graduate with a strong internship background in B2B marketing.

Some exposure to or familiarity with analyst relations, PR, or communications is a plus but not required.

Experience in a B2B or SaaS environment is preferred.

Strong written communication skills, with the ability to draft clear, concise content for business audiences.

Highly organized with excellent attention to detail and project coordination skills — able to manage multiple tasks and deadlines without dropping the ball.

A research-oriented mindset: comfortable synthesizing information from multiple sources into clear, actionable summaries.

Eager to learn, receptive to feedback, and able to ramp quickly in a fast-paced environment.

Collaborative team player who can work effectively across functions and build relationships with internal stakeholders.

Proficiency in Google Workspace or Microsoft Office; familiarity with tools like Salesforce, Jira, or marketing automation platforms is a plus.

Proficiency with automating work with AI tools is a plus.

Nice to Have:

Coursework or certification in product marketing (e.g., Pragmatic Institute, Product Marketing Alliance).

Exposure to analyst relations.

Experience working with or supporting executive stakeholders.