Binance Accelerator Program - Paid Ads (Greater China)

Responsibilities:

• Support the Regional Paid Ads Team in managing and optimizing paid social campaigns across TikTok, Meta, Twitter, and Reddit.
• Assist with campaign setup, monitoring, and daily performance tracking.
• Help gather and organize campaign data for reporting and analysis.
• Learn and apply best practices for paid social advertising under mentorship.
• Support documentation of workflows, processes, and campaign learnings.
• Collaborate with creative and campaign teams to ensure timely asset delivery.
• Participate in team meetings and training sessions to build paid ads knowledge.
• Assist with ad copy and creative testing initiatives.
• Provide general administrative support to the paid ads team as needed.
• Proactively identify opportunities to improve campaign performance and team efficiency.

Requirements:

• Currently pursuing or recently completed a degree in Marketing, Communications, Business, or related field preferred.
• Strong interest in digital marketing and paid social advertising.
• Previous internship or coursework related to digital marketing or advertising is a plus.
• Self-motivated and eager to learn in a fast-paced environment.
• Basic understanding of social media platforms and paid advertising concepts.
• Good analytical and problem-solving skills.
• Strong attention to detail and organizational skills.
• Ability to work collaboratively within a team.
• Good communication skills, both written and verbal.
• Comfortable working with data and learning new tools.