Brand Activations & Partnerships Manager

THE ROLE: BRAND ACTIVATIONS & PARTNERSHIPS MANAGER

OLLY is on a mission to bring delight to the world of wellness—and we believe brand experiences are a powerful way to deepen consumer connection.  As a key member of the Marketing Team, the Brand Activations & Partnerships Manager will lead the development and execution of partnership strategies, experiential marketing and social impact initiatives, that drive brand equity, awareness, engagement, and conversion. This role works cross-functionally with Brand Strategy, Growth Marketing, Marketing Communications, eComm, Creative, Sales, and Shopper teams to deliver best-in-class activations and collaborations.

We are looking for a self-starter who can take the initiative to develop and execute brand initiatives and moments from small scale social activations to large scale multi touchpoint activations that come to life digitally and IRL. You’ll bring experience building programs that effectively integrate multiple marketing tactics, with a strong grasp of how to deliver on strategy and ability to develop effective measurement plans.  

KEY RESPONSIBILITIES

Partnerships (Brand & Retail) (55%)

• Lead the development of OLLY’s annual partnerships and co-marketing strategy, identifying strategic targets, creating pitch materials, and driving collaboration from concept through execution.
• Build and manage relationships with existing and new partners to enhance awareness, drive differentiation, and reinforce OLLY’s brand positioning
• Leverage a consumer-first mindset to develop partnerships that strengthen OLLY’s relevance with existing consumers and attract new consumers.
• Identify and cultivate strategic retail partnerships in collaboration with Sales team to enhance OLLY’s visibility, relevance, and consumer trust.
• Collaborate with cross-functional partners (PR, Media, Creative, and Social) to amplify partnership efforts across earned and owned channels.
• Track and report performance metrics including ROI, engagement, and conversion, identifying optimization opportunities.

Brand Activations and Brand Sampling (40%)

• Lead strategy and execution for brand activations and sampling initiatives — from pop-ups and large-scale events to targeted sampling moments — that deepen consumer connection, drive trial, and build brand love.
• Elevate brand sampling as a strategic marketing tool, partnering cross-functionally with Operations, Brand, and Marketing Communications to ensure programs reach the right audiences and deliver measurable impact.
• Concept and develop activation and sampling programs in partnership with internal teams and external agencies, ensuring alignment with brand objectives, audience insights, and channel strategies.
• Oversee logistics, vendor management, and on-site execution, maintaining excellence in quality, brand consistency, and consumer experience.
• Measure and report performance across activations and sampling initiatives, leveraging learnings to inform future planning and optimization.

Social Mission (5%) 

• Support the Marketing Communications team in executing retail-based social mission activations and moments that align with OLLY’s social impact strategy.
• Oversee the social mission playbook for retail initiatives including developing briefs and collaborating with cross-functional partners.
• Be a champion for our social mission that authentically rallies support internally and externally to drive change and impact.

THE CANDIDATE

You are a strategic and highly organized marketer with a passion for building brands through immersive experiences and meaningful partnerships. You thrive in fast-paced environments, love solving problems, and bring a collaborative, can-do spirit to everything you do. You balance creativity with operational rigor — turning bold ideas into cohesive, measurable brand activations that drive impact.

SKILLS + CAPABILITIES

• 5–10 years of experience in brand partnerships, experiential marketing, or integrated marketing roles, with proven success developing and executing high-impact consumer experiences that drive brand awareness and engagement.
• Strong project management and organizational skills, with the ability to manage multiple priorities and stakeholders simultaneously.
• Deep understanding of consumer behavior and how to leverage channels — including social, retail, influencer, and experiential — for maximum impact.
• Strategic and creative thinker with strong storytelling instincts and the ability to balance bold ideas with disciplined execution.
• Collaborative leader experienced in cross-functional teamwork and external partner management.
• Excellent communication and relationship-building skills, with a natural aptitude for partner development.
• Experience managing budgets, vendor relationships, and activation spend.
• Adaptable, proactive, and purpose-driven, with enthusiasm for contributing to OLLY’s social mission initiatives.

WHAT TO EXPECT DURING THE INTERVIEW PROCESS  

• Initial video screen and interview with the Hiring Manager 

• Round 1: 1-2 conversations with other team members 

• Round 2: 1-2 conversations with team or cross-functional partners  

• Final Round: Homework*  

*Our final round is called Homework. Candidates who participate in this round are given 3 questions in advance to answer and present to the interview panel they previously spoke with in the process. We understand every candidate is different. If you need a reasonable accommodation to adjust this procedure, please let us know as possible so that we can evaluate and provide other options that work for your needs  

THE DETAILS  

LOCATION: San Francisco, CA (Hybrid) 

HOURS: Full-time, exempt (salary) 

TRAVEL: Occasional travel for events and partner meetings 

MANAGER: Reports to the Director of Shopper & Consumer Engagement 

PLEASE NOTE: Candidates must be authorized to work in the United States without sponsorship.  

The salary range for this position is $114,000 - 130,000 dependent on experience and location.

WHAT WE OFFER:   

• An opportunity to work with an intelligent, inspiring, and extraordinarily fun team  
• We pay 100% of the premiums for employee-only medical, dental + orthodontics, and vision insurance
• 4 weeks PTO + paid holidays + 12 Mental Health Days per year 
• 100% Paid parental leave, Fertility + Adoption Benefits  
• Annual Bonus  
• 401(k) plan with Employer Match 
• Hybrid Work + Wellness + Cell Phone Stipends   
• Free product   
• And much more!