Brand Licensing Apprentice

Job Title

Job Description

About the People Inc. Apprentice Program:

The People Inc. Apprentice Program empowers Iowa’s next generation of creators, innovators, and problem-solvers. Rooted in Des Moines and open to students across the state, it bridges classroom learning with real-world impact, offering apprentices the chance to grow with purpose while helping People Inc. shape the future of media, technology, and storytelling.

People Inc. is committed to diversity, equity and inclusion and representing the communities that we serve.  We strongly encourage BIPOC and LGBTQIA students to apply. 

This is a paid Apprenticeship, offering $15/hour. 

Eligibility Requirements:

• Junior, Senior or recent graduate at an accredited college or university

• Located in the state of Iowa 

• Available to work 15-20 hours per week, September 7, 2026 - May 22, 2027

• Ability to spend at least 1 day a week on site in our DSM office

• Access to your own housing and transportation to/from the DSM office 

About the Team:

The Brand Licensing team leads strategy and business management for the licensed Better Homes & Gardens collection sold exclusively at Walmart. This cross-functional team works closely with Walmart merchants and brand partners, product development partners, and internal People Inc. stakeholders to support the growth, execution, and long-term strategy of the BHG x Walmart product portfolio across multiple home categories including decor, furniture, outdoor living, and more.

The Business Management function supports the day-to-day operations and strategic planning of the BHG x Walmart collection through business analysis, product lifecycle tracking, and coordination across internal and external partners. This role will work directly within this function, supporting ongoing business priorities tied specifically to the BHG x Walmart collaboration.

About the Role: 

As a Brand Licensing Apprentice supporting the BHG x Walmart Business Management team, you will gain hands-on experience in retail brand licensing and business operations within a large-scale national retail partnership.

This role will assist in supporting business prioritization, strategic planning, and day-to-day operations of the BHG x Walmart collection. Responsibilities will include helping maintain product and business tracking tools, supporting retail sales analysis and reporting needs, and assisting with a variety of project-based and ad-hoc requests that help keep the business organized and moving forward.

This position is designed to provide exposure to how a licensed retail brand operates within a major retail environment while supporting the Business Management team across evolving business needs and priorities.

Apprentice Responsibilities will Include: 

• Support the Business Management team in maintaining and updating key business trackers, product assortment logs, and internal planning tools related to the BHG x Walmart collection

• Assist with business analysis and reporting by compiling sales, assortment, and competitive insights to help inform team priorities and ongoing strategy discussions

• Help manage and organize product lifecycle records, launch timelines, and internal documentation across multiple home product categories

• Provide project-based support across evolving business needs, including preparing materials for meetings, organizing presentations, assisting with research needs and special projects

• Partner with the Business Management team to ensure internal resources, shared documents, and reporting tools remain accurate, organized, and up to date

About You: 

Candidates for this role should have:

• Interest in retail merchandising, brand licensing, business strategy within a consumer products or retail environment

• Excellent communication, time management, and organizational skills.

• Open to new challenges and excited to grow within a fast-paced, expanding, and constantly evolving organization

• Creative and driven self-starter that can take direction and run with it, asking questions up front to ensure you’re able to complete the task successfully

• Motivated problem solver who will proactively troubleshoot and create solution

• Experience with Google & Microsoft Suites

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees