The Brand Manager will manage brand strategies, consumer insights, and retail collaboration to drive brand growth while leveraging data for decision-making.
SkinnyDipped is looking for a Brand Manager to join our marketing team and help shape the future of the brand. This is a highly cross-functional and visible role within the organization. We're looking for someone who thrives in fast-paced environments, brings a consumer-first mindset to every decision, stays on the pulse of trends, and knows how to turn syndicated data into a compelling business story.
Brand & Portfolio Management
- Contribute to annual brand plans with clear objectives, strategies, and KPIs that ladder up to company growth targets
- Generate consumer and customer insights to inform portfolio decisions, innovation pipelines, and go-to-market strategies. Synthesize learnings into clear POVs for leadership
- Evaluate item-level performance and recommend product renovation and sku rationalizations, as needed.
- Identify whitespace opportunities through consumer research, trend analysis, and competitive landscape assessment
- Partner with R&D team to inform the innovation pipeline and manage stage gate process
- Lead channel strategy and price pack/architecture work. Consult with sales team to inform promotional strategy
Consumer & Retail Insights
- Serve as the category expert by tracking competitive dynamics and retailer/consumer trends
- Lead consumer research initiatives and share actionable findings with leadership team
- Monitor and evaluate brand performance metrics and market trends to identify opportunities
- Facilitate monthly state of the business, summarizing brand and competitor insights, opportunities, and wins
- Analyze and provide actionable insights from media and consumption reporting
- Be the voice of the consumer to help inform business decisions
- Support ad hoc analytical requests
Marketing & Communications
- Bring consumer and category insights to inform planning & positioning
- Share consumer insights with external agency partners, as needed, to inform strategy
- Track brand health metrics including awareness, consideration, purchase intent, household penetration, and more
Retail & Customer Support
- Partner with sales to develop compelling retailer presentations that translate consumer insights into sell-in stories
- Synthesize consumer data to craft compelling insights and recommendations to retailers and cross functional teams
- Leverage data to inform shelf placement, assortment, and tactics by channel
- Own launch decks for new products and categories
What we’re looking for:
- 3-5 years of CPG brand management experience, ideally including an Associate Brand Management role
- Fluency in Syndicated Data platforms (SPINS, Numerator, Circana, IRI, Nielsen Preferred) with a track record of turning raw data into clear, action-oriented recommendations
- Strong business acumen with a curiosity to understand the business holistically. You think in terms of volume, velocity, distribution, and household penetration, not just awareness metrics
- You earn credibility through clear thinking and strong relationships, and you know how to move a cross-functional team forward without owning every resource
About SkinnyDipped
Located in Seattle, SkinnyDipped was founded by a mom and daughter and two best friends after realizing that nothing is more important than time spent with the ones you love. Starting out of their kitchen, the four women created SkinnyDipped: thinly dipped chocolate almonds that are exceptionally good-for-you and ridiculously delicious. We’re proud to remain a women-led company driven by the belief that healthy snacking should make both you and your body happy.
Our Mission
We craft food that nourishes your body and your spirit. We believe everyone deserves clean, delicious snacks—the kind we proudly share with our own families. As a women-founded company, we’re committed to uplifting women and the children they care for in our local communities and around the world, because no one—especially a child—should go without love or food.
A Bit More About Us
We’re a female-founded success story. This alone—regardless of the industry—requires true grit, mettle, and perseverance. We operate with an ethos that any idea is plausible until proven otherwise. A bold flavor combo with a totally new production method? Let’s try it. A major change to improve quality, even if it’s hard? We’ll make it happen. We lead with conviction, not hesitation. The world can be intimidating, but we stay curious, driven, and brave.
Top Skills
Circana
Iri
Nielsen
Numerator
Spins
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