Brand Marketing Specialist, Web

Notability is an industry-leading note taking application; our mission is to bring the expressivity of paper to the digital realm, so people can learn, study, and collaborate together better. These values are reflected in the way we work: we value empathy for our users, great design, and believe the best ideas can come from anywhere.

We are looking for a creative and results-driven Brand Marketing Specialistwho will take the lead in shaping our brand’s presence across multiple organic channels—with a focus on the web.  As a specialist with expertise in SEO, PR, digital marketing, and content creation, you will play a pivotal role in amplifying brand awareness, driving organic growth, and elevating our brand voice.

This role is hybrid, with a minimum of two days onsite at our San Francisco office.

What You’ll Do:

• Develop and implement SEO strategy and keyword research to boost website traffic and drive lead generation.
• Manage influencer partnerships: Handle communications and negotiations with influencers to foster collaborations that align with brand goals.
• Lead PR initiatives, including crafting press releases, pitching media stories, and nurturing relationships with key media outlets and influencers.
• Execute digital marketing campaigns, focusing on social media, web and email marketing to drive brand engagement and ROI.
• Content creation and publishing: create multimedia content and maintain the publishing cadence for email newsletters, blogs, and some video content.
• App Store Optimization (ASO): plan App Store events, manage description localization, and conduct A/B testing for product pages to enhance discoverability in various markets.
• Collaborate with internal teams and external agencies to ensure that our website is optimized for SEO and conversion.
• Measure and analyze campaign performance metrics, preparing reports and insights for continuous growth.

What You Need:

• 3+ years of experience in SEO, PR, content marketing, or digital marketing.
• Proven expertise in SEO strategies, tools (e.g., Google Analytics, SEMrush, etc.), and best practices for improving organic search performance.
• Proficiency in web marketing, including email automation tools and Google Analytics.
• Strong understanding of public relations, including media outreach and managing PR campaigns.
• Exceptional writing and storytelling skills, with experience creating engaging content across various formats and platforms.
• Analytical mindset with the ability to interpret data and translate it into actionable strategies.
• Familiarity with content creation tools (ie Capcut or other video editing tools).
• A proactive, self-starter attitude with strong organization skills, attention to detail, and ability to juggle multiple priorities in a less structured environment.

How We Work

Each member of our team contributes to all parts of our products. We trust each other to make decisions independently while also considering our common goals and values. We share ideas openly, and we collaborate across disciplines to ensure that our decisions make sense from all perspectives.

When We Work

We keep work and life balanced. We set our schedules based on our excitement to solve a problem, and we trust each other to get things done. We work from home when it will help, and we have an “as long as you get your work done” vacation policy.

Why You'd Love Working Here

We work in downtown SF near Market Street, just a short walk from two BART/Muni stations. Our office has height-adjustable desks to help us stay limber, spacious conference rooms for both small and large team meetings, a well-stocked kitchen full of goodies, and a shuffleboard table to enjoy :). Our team is tight-knit and down to earth. We want everyone to achieve optimal work life balance and find passion in what they do.

Benefits

• Competitive compensation in the form of base salary, bonuses and profit sharing
• Equity Awards in the form of Stock Options
• Comprehensive healthcare fully covered for you and your family including medical, dental, and vision
• Flexible work and vacation schedules
• 401k with matching contributions
• Matching gifts to nonprofits
• Public transit reimbursement
• Home workstation reimbursement
• ISP reimbursement
• Monthly phone bill reimbursement

For this position we are targeting a base pay between $85,000 - $115,000. Actual compensation offered will be determined by factors such as job-related knowledge, skills, and experience.

Ginger Labs, Inc. is proud to be an Equal Opportunity employer committed to diversity and inclusivity in the workplace. All aspects of employment are decided on the basis of merit, qualifications, and business needs. We do not discriminate based upon race, color, religion, sex, sexual orientation, age, national origin, disability status, protected veteran status, gender identity or any other characteristic protected by federal, state or local laws.