Business Analyst

Company Description
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Job Description
The Business Analyst will be part of the Film & TV Studios Technical Solutions team within Studios Technology Solutions. This role supports the analysis, delivery, and enhancement of technology solutions across the Film & TV marketing and content operations landscape, with a strong focus on Digital Asset Management (DAM) and key Marketing Technology capabilities.
The Business Analyst will partner with business stakeholders to translate operational, and marketing needs into clear requirements, ensuring that delivered solutions align with enterprise standards and studio priorities.
RESPONSIBILITIES

• Collaborate with stakeholders to capture business needs and translate them into functional requirements and user stories
• Support DAM systems and projects, including metadata, asset ingestion, versioning, permissions, taxonomy, and search improvements
• Conduct business analysis to identify opportunities for optimization across asset management systems and marketing technologies
• Develop documentation, training materials, and reference guides to support user adoption
• Perform testing and validation for new enhancements, integrations, and system upgrades
• Contribute to dashboard development in partnership with BI and analytics resources
• Support issue triage and coordinate resolutions with internal teams and external vendors
• Assist with project planning and track milestones, risks, and dependencies across assigned initiatives

Qualifications
REQUIREMENTS

• Bachelor's degree in Marketing Technology, Information Systems, Business Analytics, Computer Science, or related field (or equivalent experience)
• 3+ years of experience in business analysis, marketing technology, data analytics, or digital marketing operations
• Experience gathering and documenting business requirements, user stories, and functional specifications
• Strong understanding of marketing processes, including campaign planning, trafficking, audience segmentation, and performance measurement
• Experience analyzing and validating marketing, audience, or digital performance datasets
• Experience supporting DAM system, including metadata standards, search optimization, asset hierarchies, and rights/permissions
• Experience with Salesforce or other enterprise CRM/MarTech platforms
• Experience with Airtable, including base design, data modeling, automation, and integrations
• Strong analytical skills with the ability to interpret data, identify trends, and support insights generation
• Proficiency in Excel and familiarity with SQL for basic queries and data validation
• Experience working in cross-functional teams involving marketing partners, data engineers, and technology teams
• Excellent communication skills, with the ability to translate complex technical concepts into clear language for business stakeholders
• Strong organizational skills with the ability to manage multiple workstreams in a fast-paced environment

PREFERRED QUALIFICATIONS

• Experience working in the global Media & Entertainment industry
• Understanding of the Film, TV, and Streaming landscape, including digital marketing and consumer behavior trends
• Familiarity with MarTech platforms, such as:
• Social listening tools
• Campaign and media planning tools
• Customer/Audience Data Platforms (CDP/DMP)
• Hands-on experience with marketing analytics, including campaign measurement, attribution, audience insights, media effectiveness, or Media Mix Modeling
• Demonstrated ability to adopt new technologies quickly and articulate their business value
• Proactive, self-directed work style with strong initiative and the ability to manage work independently

Additional Requirements
Hybrid: This position has been designated as hybrid, which currently requires contributing from the office a minimum of three days per week. Beginning January 5, 2026, hybrid employees will be required to work from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $90,000 - $115,000.
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].