Business Development Lead - Remote

At the Hawthorne Gardening Company, we’re on a relentless pursuit to push the limits of growing performance.

The Company’s wholly-owned subsidiary, The Hawthorne Gardening Company (
HGC), is a leading provider of nutrients, lighting, and other materials used in the indoor and hydroponic growing segment.

Hawthorne Gardening Company is seeking an ambitious and results-oriented Business Development Lead to spearhead our expansion within the Lawn & Garden industry while simultaneously elevating our e-commerce presence and strategy. This role requires a unique blend of strategic thinking, deep industry knowledge, and operational execution. The ideal candidate will be a cross-functional leader, capable of developing high-level strategies, coordinating internal resources, and driving the successful execution of complex business objectives.

This will be a remote opportunity with approximately 30% domestic travel. This person is required to live in the United States.

Key Responsibilities:

1. Lawn & Garden Industry Expansion

• Market Penetration: Develop and execute a comprehensive strategy to significantly increase market share and product penetration within the Lawn & Garden industry (e.g., retailers, distributors, online specialists).

• Marketing collaboration: Identify key focus areas and work collaboratively with our marketing team to drive upward awareness campaigns focused on driving the awareness of our brands and demand creation in our non traditional markets.

• Program Implementation: Design, negotiate, and implement effective customer programs, promotional calendars, and shelf placement/merchandising strategies tailored to the Lawn & Garden sector.

• Sales Acumen: Leverage strong sales expertise to identify, prioritize, and secure new high-value business opportunities and key accounts.

2. E-commerce Strategy & Growth

• Strategic Development: Formulate and lead the implementation of our overarching e-commerce strategy, focusing on channels specific to the Lawn & Garden market.

• Digital Execution: Coordinate with our third party marketing team, category and operations teams to optimize product listings, manage digital shelf presence, and drive conversion across key online platforms.

• Performance Monitoring: Track, analyze, and report on e-commerce KPIs, adjusting strategy as needed to maximize ROI and sales velocity.

3. Cross-Functional Leadership & Coordination

• Internal Alignment: Act as the primary internal coordinator, mobilizing and guiding cross-functional teams (Sales, Marketing, Product Development, Finance, and Supply Chain) to ensure alignment with business development and e-commerce objectives.

• Executive Strategy: Develop and present high-level business strategies, proposals, and forecasts to executive leadership, ensuring buy-in and resource allocation.

• Objective Execution: Drive the successful execution of all approved business plans and customer programs, ensuring they translate into measurable business growth.

Qualifications and Experience:

• Industry Expertise: 5+ years of proven business development or sales experience, with a significant focus on the Lawn & Garden industry is mandatory.

• Strategic Leadership: Demonstrated track record of developing and executing high-level, complex business strategies that resulted in significant revenue growth.

• Cross-Functional Success: A history of successfully driving cross-functional support and collaboration to implement major initiatives and customer programs.

• E-commerce Proficiency: Experience developing and executing strategies on major e-commerce platforms (e.g., Amazon, retailer sites) is required.

• Communication: Exceptional negotiation, presentation, and written/verbal communication skills.

• Travel:  Role is remote however travel will be required for key customer meetings 

• Education: Bachelor’s degree in Business Administration, Marketing, or a related field.

The starting budgeted pay range for this role will generally fall between $125,000.00 - $147,100.00. Hawthorne will consider various factors in determining the actual pay including your skills, qualifications, experience, and geographical location.In addition to the determined base salary, this role is also incentive eligible under our corporate bonus programs.For remote roles where the final candidate resides in Alaska, California, Colorado, Illinois, New York, Oregon or Washington, state required pay thresholds will be factored into base salary.

Here at Hawthorne/ScottsMiracle-Gro, we believe providing an enriching and engaging employee experience is what sets us apart from other organizations. We recognize our employees are so much more than just their job title so we offer programs and benefits that support them in all aspects of their lives. Wondering how we do it? Below is a glimpse of our highlight reel…

• Our Live Total Health program provides you with options to align to your personal needs.  Selections range from medical, dental and vision coverage for you, your spouse/domestic partner and dependents to an outstanding wellness reimbursement program to an unbelievable 401K match (up to 7.5%) as well as a 15% discount on company stock and much more

• We know our talent is our most precious asset and your unique development contributes to our organization’s success now and in the future.  Career growth at our company is not always a ladder.  It’s much more like a rock climbing adventure.  Grow through exploration and experiences rather than a predictable linear path.

• We value the importance of family. We provide access to Maven Family Planning and up to $30,000 to accommodate for adoption, fertility and surrogacy.

• Be part of something bigger by joining one of our Employee Resource Groups focusing on diversity and inclusion, family, education and sustainability: Scotts Women’s Network, Scotts Black Employees’ Network, Scotts Veterans Network, Scotts Young Professionals, Scotts Pride Network (GroPride), Scotts Associates for a Greener Earth (SAGE), Scotts Family TREE and our Associate Boards.

• Join a company with a strong belief in giving back to the communities where we live and work.  We have a shared passion for service and volunteerism and believe participating in community service benefits our communities and strengthen

Not interested in this role? Stay up to date on future opportunities by joining our ScottsMiracle-Gro and Hawthorne Gardening talent communities.

Hawthorne™ manufactures a wide range of hydroponics cultivation products from category-defining brands like; General Hydroponics®, Gavita®, Botanicare®, Cyco®, Mother Earth®, Can-Filters®, Titan™, Hydrologic™ and more. Our best-in-class nutrients, lighting, growing media and hardware have been trusted by professional growers and amateurs for decades. 

The brands and products within our portfolio include: Sunlight Supply, General Hydroponics, General Organics, Vermicrop, Botanicare, AeroGarden, CanFilters and Gavita Lighting.

Hawthorne Gardening Company is an EEO Employer, dedicated to a culturally diverse, drug free workplace.

EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity

Notification to Agencies:

Please note that the Hawthorne Gardening Company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Hawthorne Gardening Company will not consider or approve payment regarding recruiter fees or referral compensations.