At Bose Corporation, we believe sound is the most powerful force on earth — and for over 60 years, we have been a company built on innovation, excellence, and independence. Privately owned, fiercely customer-focused, and driven by our values, we continue to lead industries and transform lives through sound.
Today, Bose Corporation is entering an exciting new era. Across multiple global Business Units and Global Functions, we are shaping the future of audio technology, automotive, luxury, and premium experiences. We invite you to join us in this transformation.
Job DescriptionWe are looking for an experienced marketer with knowledge of the North American commercial market to partner with our most important strategic accounts in the region. In this role, you will be accountable for developing and executing marketing strategy within the reseller channel to achieve marketing goals and business results. You will partner with many cross functional partners across Bose including our sales organization, omnichannel marketing team, search marketing team, consumer insights team and partnerships teams. You will work closely with the marketing analytics team to unlock digital growth opportunities and advance our data maturity with our partners. You will play a critical role in championing our reseller partners within Bose and driving consideration and conversion of Bose at our reseller partners.
What you will be responsible for
- Define the optimal strategy for the implementation of the global marketing plan at Trade level, and accountable for the execution and the results.
- Lead the marketing input to the ongoing business plan required to achieve the monthly and quarterly revenue targets.
- Partner multifunctionally in the identification of consumer & category opportunities and lead its marketing execution.
- Build strong relationships with external marketing partners to unlock differentiated activations driving mutually beneficial results
- Understand the marketing impact on the business plan and build quarterly Trade Marketing plans to drive Bose’s Annual Operating Plan
- Execute against aligned local retail marketing plan to meet retail merchandising guideline, digital marketing campaigns, investment guidelines, priorities and goals
- Identify additional creative needs based on customized channel requirements
- Identify and set specific KPIs to measure success and effectiveness of retail marketing activities to drive continuous improvement in sell-thru
- Track results from the activities carried out & ensure adequate ROI on trade marketing investments
- Collaborate with the merchandising team to deliver in-store solutions that achieve aligned objectives
- Work closely with display team and marketing team on trade creative asset development to ensure successful campaign deployment
- Analyze market trends and retail sell-thru data to recommend adaptions to current plans & inform future activations
Qualifications
- 5+ years of experience in trade/reseller marketing/digital marketing roles.
- Must have experience working with resellers and reseller media networks.
- Bachelor’s degree in marketing and/or business management or similar.
- Business travel required – support reseller discussion on-site as needed
- Knowledge about retail trade / channel marketing is highly preferred
- Proven results in marketing strategy development and execution.
- Experience with accountability for sales and marketing targets and working with cross-functional teams and alongside a sales organization.
- Have a shopper first mindset and proven ability to optimize across all touchpoints in the consumer journey.
Bose is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. The EEOC’s “Know Your Rights: Workplace discrimination is illegal” Poster is available here: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf. Bose is committed to providing reasonable accommodations to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [email protected]. Please include "Application Accommodation Request" in the subject of the email.
Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.
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