Communications & Social Media Manager

Viant is looking for a Communications & Social Media Manager to join a high-performing, fast-moving team at a pivotal moment in the company's growth. This role sits at the intersection of advanced social media strategy, event content strategy, and executive communications - and requires someone who can operate at a strategic level while also rolling up their sleeves to produce polished, high-stakes content.

Social media has become one of the most important channels for how Viant shows up in the market - not just as a brand, but through the voices of our executives. As our leaders become more visible and our presence at major industry moments grows, the ability to tell our story in real time, with authenticity and impact, has never mattered more. This role sits at the center of that effort.

You'll be joining a communications team that embraces social-first storytelling just as much as building a media list. We care as much about how our brand and executives show up on LinkedIn and X as we do about landing a story in the trades - and we're looking for someone who sees both as part of the same craft.

You will work closely with our Director of Communications and serve as a key resource for executives, enterprise sales leaders, and cross-functional partners across the organization. If you're looking for a role where your work shows up on the biggest stages and feeds in the advertising industry, this is it.

Social Media Management

• Lead the strategy and oversee the day-to-day operations of Viant's organic social media channels, combining strategic thinking with hands-on execution to drive reach, engagement, and measurable business impact
• Develop platform-specific content strategies and oversee a social calendar that ensures consistent brand voice across every touchpoint - working closely with the Communications Specialist on scheduling, community management, and real-time engagement, and leveraging AI-powered tools to optimize publishing cadence and content performance
• Proactively bring new ideas for expanding Viant's social presence - including video-first storytelling formats, influencer and creator-style content, and innovative approaches to reaching leading brands and senior marketers where they are
• Champion a video-first mindset across social, identifying opportunities to translate events, announcements, and executive perspectives into compelling short-form content that performs natively on each platform
• Define and track KPIs, develop reporting frameworks enhanced by AI, and deliver actionable performance insights and optimization recommendations to leadership
• Leverage AI-powered tools for content creation, sentiment monitoring, social listening, and workflow automation - continuously identifying new ways to work smarter and scale impact

Event Content & Speaker Preparation

• Own the end-to-end development of speaker materials for Tentpole, Regional, and Vertical events - including abstracts, talking points, slide narratives, and prep sessions for internal leaders while coordinating with external clients and partners
• Manage a growing roster of company speakers across a broad range of external speaking opportunities, from major industry stages (Cannes, POSSIBLE, CES, Adweek, ANA, etc.) to vertical-specific events
• Serve as the internal standard-bearer for speaker readiness - ensuring that every Viant representative who takes a stage is thoroughly prepared, confidently positioned, and shows up as a credible, polished reflection of the brand
• Partner with Growth Marketing and Sales to establish intake processes that allow for strategic - not reactive - content development
• Ensure every stage moment reflects the Viant brand with precision and consistency

• 8-10 years of experience in communications and social media, preferably in B2B, with meaningful exposure to both social content management and event/speaker content
• A strong social media instinct - you understand what performs, what resonates, and how to build a brand voice that cuts through
• Demonstrated ability to write and edit at a high level across formats - from stage abstracts to LinkedIn posts to executive talking points
• Familiarity with the media and advertising landscape - you understand the landscape, the players, and the conversations worth joining
• Strong editorial judgment and the ability to push back constructively when content doesn't meet the standard
• Experience managing multiple workstreams and stakeholders simultaneously, without losing quality or composure
• A collaborative, low-ego approach - you're as comfortable in a prep session with a C-suite executive as you are drafting a post that needs to go live in the next hour
• Prior experience in a high-growth or publicly traded company a plus