Content Marketing Lead

What You’ll Do 

As Content Marketing Lead, you will own TabaPay’s content and organic social strategy. You will shape an editorial point of view for priority industries, create high-quality work yourself, and coordinate contributions from executives, Product Marketing, customers, and agency partners. Your work will strengthen TabaPay’s industry authority and support measurable qualified inbound growth. 

This is a senior individual contributor role. You will set priorities, build repeatable processes, and have the opportunity to grow into managing a team as the content program expands. 

What You’ll Own 

Content Strategy and Editorial Program 

• Define content priorities for target industries, audiences, use cases, and products in partnership with Product Marketing Managers.
• Build and manage an integrated editorial and distribution calendar across the blog, website, social channels, research, events, and campaigns.
• Write, edit, and publish useful industry, use-case, product, and thought leadership content; repurpose launches, research, events, and executive perspectives across channels.

Executive Thought Leadership and Social 

• Lead the executive LinkedIn program, beginning with Rodney and Meeta and expanding to Manoj and Tim.
• Develop the company’s organic social strategy, editorial cadence, and channel-specific distribution approach.
• Work closely with executives to turn their expertise into distinct, accurate points of view and reliable publishing rhythms.

Organic Discovery and Growth 

• Own the content plan for search and Answer Engine Optimization, including topic selection, content improvements, and learning from performance.
• Partner with web, demand generation, and analytics colleagues to improve organic conversion and connect content to qualified inbound opportunities.
• Build a practical measurement dashboard and use findings to refine the editorial roadmap.

Research, Customer Stories, and Earned Visibility 

• Lead the flagship industry report, from editorial concept and research plan through production and distribution.
• Develop a case study program and coordinate customer proof points with Sales, Customer Success, and Product Marketing.
• Set priorities for the PR agency with the VP of Marketing and support speaking opportunities with relevant content and executive perspectives.

Experience 

• Strong B2B content marketing experience, preferably in fintech, payments, or another regulated industry.
• Demonstrated ability to set strategy and personally produce strong writing, editing, and content across formats.
• Experience running executive thought leadership, organic social, and search-led content programs.
• Ability to make complex payment or financial topics clear and useful to business audiences.
• Sound editorial judgment, comfort using performance data, and skill coordinating executives, peers, agencies, and customer stakeholders.
• Interest in building a content function and growing into people leadership.

Success in This Role 

Success will be measured by progress across business outcomes and the quality and consistency of the content program: 

• Growth in qualified nonpaid inbound opportunities and content-influenced pipeline.
• Improved branded search impressions and organic website conversion.
• Meaningful engagement with executive and company LinkedIn content.
• Priority content delivered on schedule, including the flagship report and industry content.
• An expanded case study program with customer-approved, quantifiable results where available.

First 90 Days 

• Develop the H1 editorial and distribution calendar and content strategy for priority industries.
• Launch an executive LinkedIn program and production cadence, starting with Rodney and Meeta.
• Create a search and Answer Engine Optimization topic plan, set the blog roadmap, and publish the first priority posts.
• Define the flagship industry report plan, a case study program and roadmap, and a content measurement dashboard.

Compensation

The compensation for this position is $130,000 for candidates living in and around the San Francisco Bay Area. However, base pay offered may vary depending on job-related knowledge, skills, and experience. In addition to a full range of medical, financial, and/or other benefits, dependent on the position offered.