Content Marketing Lead

The Opportunity

In this role, you’ll serve as the chief storyteller and editorial strategist for all our marketing content, from high-funnel thought leadership to in-depth customer case studies and product narratives. You’ll be the brains behind our editorial calendar, the guardian of brand voice, and the driving force for proof-based marketing. 

1. Define Editorial Vision & Strategy – Own the overarching content strategy and editorial calendar, ensuring consistency across channels (website, social, email, blogs, whitepapers, etc.)
   
2. Create Cornerstone Content that Converts – Spotlight real customer stories and data-driven narratives to showcase our product’s impact in the market.
   
3. Editorial Oversight & Quality Control – Provide final editorial review for all major marketing materials, ensuring clarity, consistency, and adherence to brand standards.
   
4. Leverage AI as a Force Multiplier – Use AI to streamline content ideation, research, editing, and analytics to increase breadth of content without sacrificing quality.
   
5. Measurement & Optimization – Track KPIs and use data to refine content strategies and editorial priorities, ensuring maximum relevance and impact.

• Strategic Editorial Ownership: A cohesive, compelling editorial calendar that elevates our brand and resonates with our target audiences.
  
• High-Performing Content: Consistent improvement in content engagement metrics (downloads, shares, inbound inquiries) and measurable contribution to pipeline.
  
• Proof-Based Brand Storytelling: More robust customer stories, case studies, and data-backed narratives that differentiate us in the market.
  
• AI-Driven Scale: Effective use of AI to multiply output without compromising on quality or brand standards.

• 5+ Years in B2B SaaS Content Marketing: Proven track record in setting editorial direction and producing high-impact content.
  
• Editorial Leadership: Exceptional writing, editing, and storytelling skills; experience acting as an “editor in chief” a plus.
  
• Strategic Mindset: Ability to align content initiatives with business goals (awareness, demand gen, product positioning).
  
• AI Curiosity & Adoption: Comfortable experimenting with AI tools (for content ideation, drafting, research, analytics) as a means of scaling content production.
  
• Collaboration & Communication: Skilled at working cross-functionally to gather insights, unify messaging, and champion the brand narrative.
  
• Builder Mentality: Thrives in fast-paced, high-growth environments with minimal guidance; you enjoy creating processes and strategies from scratch.
  

• High-Impact Role: Shape the voice and story of a hyper-growth company in a lean marketing team.
  
• AI-Forward Culture: Experiment with cutting-edge AI platforms to scale output and stay ahead of the curve.
  
• Significant Autonomy: Own editorial strategy end-to-end, with the freedom to innovate and iterate quickly.
  
• Collaborative Environment: Partner with a small team of A+ marketers to drive pipeline and build brand equity.

The salary range for this role is $130k to $200k for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range(s) listed is just one component of NexHealth’s total compensation package for employees. Other benefits may include stock options, an unlimited paid time off policy, and 90% coverage on medical, vision and dental insurance.