Content Marketing Manager

Asana’s Marketing team is looking for a hands-on Content Marketing Manager to join our Content & Social team. You’ll create high-quality, engaging content that fuels brand awareness and audience growth. This is an execution-focused role so expect to spend most of your time writing, producing, editing, and publishing. You’ll work on a steady flow of projects, from quick-turn social copy to long-form assets, with clear performance goals tied to engagement, traffic, and campaign impact.

You’ll collaborate closely with designers, social media managers, and other marketers to bring ideas to life quickly and effectively, ensuring our content is consistent, compelling, and on-brand. Along the way, you’ll gain exposure to campaign planning, performance analysis, and the latest trends in B2B content and social.

This role is based in our San Francisco office with an office-centric hybrid schedule: Monday, Tuesday, and Thursday in-office. Most Asanas work from home on Wednesdays, and Fridays are flexible depending on your team’s work. Your recruiter will share more details during the process.

What you’ll achieve:

• Produce a high volume of audience-ready content, including blogs, ebooks, case studies, landing pages, and social posts with a focus on informing, engaging, and driving measurable interest.
• Run the full content lifecycle by drafting, editing, staging in the CMS, publishing, and tracking performance to quickly refine and improve.
• Create connected experiences by partnering with designers, product marketers, and campaign managers so every asset supports shared goals.
• Grow reach and engagement through consistent publishing, precise scheduling, and light community interaction.
• Equip campaigns with compelling assets for demand generation, product launches, events, and other marketing priorities.
• Leverage AI tools effectively and responsibly to speed up research and drafting, always finishing with a polished, human touch.
• Apply/maintain brand voice and tone guidelines to content and/or adjusting tone depending on the channel.
• Manage content workflows/interact with stakeholders to keep assets on track.

What you’ll bring:

• 3–5+ years of content marketing experience, ideally in B2B SaaS.
• A strong portfolio of gated and ungated work showing versatility in tone, format, and audience.
• Proven ability to write and edit for marketing personas across multiple formats with consistent voice and attention to detail.
• Comfort measuring content performance and connecting it to business outcomes.
• Strong interviewing skills to draw insights from subject matter experts and customers.
• Experience using a CMS (Contentful, WordPress, Webflow, or similar) or eagerness to learn quickly.
• Familiarity with social scheduling tools (e.g., Sprout, native platform schedulers).
• Basic knowledge of content optimization best practices.
• Hands-on, execution-first mindset. You are focused on creating, not managing or setting high-level strategy.
• Comfort using AI tools to research, ideate, and draft, while refining with a human touch.
• Interest in collaborative work management tools like Asana (experience a plus).
• Experience partnering with campaigns and product marketing teams for major launches or large corporate events.
• Video editing, video content creation, and understanding video trends.
• Background writing for multiple personas in a B2B SaaS software context.
• Understanding of how content supports demand generation and lifecycle marketing.

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer:

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $133,000-146,500. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences 

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

About us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world.

We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We also comply with the San Francisco Fair Chance Ordinance and similar laws in other locations.

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