Content Strategist

About this role:
This position in our In-House Agency is responsible for shaping and organizing content across complex, multi-channel marketing and customer experience initiatives. The work spans content strategy, information architecture, and UX writing, ensuring that content is purposeful, scalable, and aligned with brand standards and business objectives. This position offers a hybrid work schedule and will sit in Charlotte, NC, Minneapolis, MN or San Francisco, CA. The Wells Fargo job profile is Content Designer.
In this role, you will:

• Synthesize customer, business, and platform insights to guide content strategy for campaigns and programs
• Assess content needs and define structures such as content types, categories, frameworks, and presentation rules
• Create taxonomies, metadata models, templates, and writing guidelines for CMS-ready content
• Collaborate across teams to develop messaging architectures, content rules, and documentation for digital experiences
• Build multi-channel CRM journeys, including email, direct mail, and web interactions
• Write and edit content across formats-from web pages to UX microcopy-using brand voice and editorial standards
• Establish governance and operational standards that support quality, consistency, and scalability

Required Qualifications:

• 2+ years of Graphic or Website Design experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Experience leading content strategy for integrated marketing or digital experience initiatives
• Experience with content modeling, taxonomy development and metadata design
• Experience applying UX writing principles to complex digital interfaces
• Experience developing content governance structures and editorial standards
• Experience with CRM platforms, marketing automation tools, and digital experience platforms
• Experience translating strategic objectives into structured content plans and reusable frameworks

Office Locations & Pat Ranges:

• 401 South Tryon Street - Charlotte, NC ($77,000 - $121,000)
• 600 South 4th Street - Minneapolis, MN ($85,000 - $133,000)
• 333 Market Street - San Francisco, CA ($92,000 - $145,000)

Pay Range
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.
$77,000.00 - $145,000.00
Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement

Posting End Date:
6 Feb 2026
* Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.