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Job Title: Content Strategy Manager
Job Summary: The Content Strategy Manager leads the development, execution, and optimization of content strategies that elevate nonprofit missions and drive measurable digital impact. This role sits at the intersection of creative, paid media, and data, ensuring that every asset—from ad copy to landing pages to storytelling frameworks—supports performance across Meta Ads, paid social, paid search, and Google Ad Grants. You’ll partner closely with internal teams and nonprofit clients to translate goals into compelling content ecosystems, guide creative direction, and ensure all messaging is aligned, accessible, and optimized for conversion. This role requires a strategic thinker with deep experience in digital advertising, strong editorial instincts, and a passion for mission‑driven work.
Responsibilities:
Content Strategy & Development
● Build and own content strategies that support paid media performance across Meta Ads, paid social, paid search, and Google Ad Grants.
● Develop messaging frameworks, audience insights, and creative briefs that guide high‑performing campaigns.
● Ensure all content aligns with nonprofit goals, brand voice, accessibility standards, and platform best practices.
● Partner with creative teams to concept and refine ad copy, landing pages, scripts, and storytelling assets.
● Identify content gaps and opportunities across the full funnel to improve engagement and conversion.
Cross‑Functional Collaboration
● Work closely with Paid Media, Creative, and Account Management teams to ensure content supports campaign objectives and performance targets.
● Translate performance data into actionable content recommendations and testing roadmaps.
● Collaborate with clients to understand their mission, audiences, and impact stories, turning them into compelling digital narratives.
Optimization & Performance
● Lead content testing strategies, including messaging, creative angles, CTAs, and landing page variations.
● Monitor campaign performance and provide insights that inform ongoing content refinement.
● Maintain a pulse on platform trends, nonprofit storytelling best practices, and emerging content formats.
Leadership & Process Improvement:
● Mentor junior team members and contribute to building content standards, templates, and scalable processes.
● Uphold high editorial quality and ensure consistency across all deliverables.
● Support agency‑wide initiatives to strengthen creative strategy and cross‑team collaboration.
Experience
● 8+ years of experience in content strategy, digital marketing, or creative strategy, ideally within an agency or nonprofit‑focused environment.
● Proven experience developing content for Meta Ads, paid social, paid search, and Google Ad Grants.
● Strong understanding of digital performance metrics and how content influences results.
● Exceptional writing, editing, and storytelling skills with the ability to adapt tone and structure for different audiences and platforms.
● Experience collaborating with creative, media, and client‑facing teams.
● Ability to translate complex nonprofit missions into clear, compelling, action‑driving content.
● Strong project management skills and comfort working in a fast‑paced, deadline‑driven environment.
● Passion for social impact and supporting organizations that drive meaningful change.
The salary range below represents the base salary range for this role in the United States. Final compensation will be determined based on professional experience, scope of responsibilities, and overall business needs.
Salary Range: $110,000–$145,000
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