COO, Marketing

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
We're rethinking how marketing runs - faster, simpler, smarter. The COO, Marketing makes that happen.
You'll lead the business of marketing: bringing structure where there's complexity, focus where there's noise, and follow-through where it matters most. You'll partner with the CMO and the leadership team to connect strategy to execution, run the operating model, and deliver results that move the business forward.
This is a senior leadership role - built for someone who thrives on clarity, scale, and performance.
What You'll Do:

• Run the business of marketing. Own the operating model, planning rhythm, and performance systems that connect strategy to execution - and execution to results.
• Lead the Office of the CMO. Build and run the strategic hub that keeps the marketing leadership team aligned, focused, and moving in sync with the business.
• Drive focus and accountability. Turn company goals into clear marketing priorities, budgets, and metrics tied directly to pipeline and revenue. Simplify operations so the organization moves faster and delivers more.
• Accelerate transformation. Build the frameworks, processes, and governance that make marketing sharper, more agile, and more accountable. Lead change management and skill-building across the function.
• Lead the Marketing AI Center of Excellence. Drive AI adoption, governance, and innovation across strategy, content, and execution - at scale.
• Own buying group strategy and execution. Partner across Sales, Finance, and IT to define how ServiceNow engages and measures enterprise buying groups - and operationalize it.
• Oversee major initiatives end to end. Lead program management for key priorities - setting ownership, maintaining momentum, and ensuring measurable outcomes.
• Lead M&A integration for Marketing. Prepare and execute seamless integrations across teams and customer touchpoints.
• Connect the functions. Align brand, product, growth, and field teams so effort and investment match impact. Work across Finance, Sales, Product, and HR to simplify collaboration and keep operations clean.
• Represent Marketing across the enterprise. Be the voice of marketing in company forums - from Workforce Planning to AI Value Steering - ensuring alignment on priorities, resources, and business impact.
• Lead at scale. Build, develop, and inspire a high-performing organization that runs marketing like a world-class business.

Qualifications
What You Bring:

• 15+ years leading marketing operations, strategy, or transformation in global, matrixed organizations.
• A proven operator - someone who scales complex systems with clarity, speed, and discipline.
• Deep experience in planning, budgeting, performance management, and marketing ROI.
• A track record of leading transformation - simplifying the complex, modernizing processes, and driving accountability.
• Experience leading senior teams across operations, planning, and emerging capabilities like AI.
• Strong communication and influencing skills, with the ability to lead confidently in any room.
• A calm, steady leadership style that brings focus and forward motion.

What Success Looks Like:

• Marketing runs with precision, discipline, and intent.
• The Office of the CMO is the center of clarity and alignment.
• Strategy, programs, and buying group execution are fully connected to business outcomes.
• The CMO and leadership team operate at full altitude because the engine runs right.
• The organization moves faster, works smarter, and delivers results that show up in the business.

For positions in this location, we offer a base pay of $278,700 - $473,800, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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