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Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.
The Creative Studio is Anthropic’s in-house creative team responsible for the brand expression across Anthropic and Claude. We care about craft, making things by hand and using AI when it makes sense. The team is growing, and we’re looking for people who do excellent work to join us. The stakes are real, and there’s room to shape what all this becomes.
About the role
We're looking for a Copywriter to own the creative narrative for Claude product launches. You'll shape narratives that connect brand storytelling with product capabilities and differentiation, partnering closely with product and brand marketing teams. You think about launches as an integrated system from how the core idea extends in a hero moment into social, owned channels, and the long tail beyond launch day.
This isn't a pure writing role. You should come from a copy background but think like a creative director: someone who can develop the core creative concept for a launch and work closely with design to bring it to life.
You'll need genuine technical fluency with AI. Not surface-level familiarity, but the kind of depth that lets you move product storytelling beyond features and into ideas that actually resonate. The best launch creative comes from someone who understands the product well enough to find the story most compelling for our brand.
Responsibilities
- Own the creative narrative for product launches end to end, from messaging strategy and core concept through execution across channels.
- Partner with product marketing and brand marketing to shape narratives that connect brand storytelling with product capabilities and differentiation.
- Develop core creative concepts for launches, working closely with design to bring them to life across formats.
- Collaborate with engineering and product teams to build the technical depth needed to find stories that go beyond the surface.
- Extend the launch narrative across channels (especially social) driving a consistent yet nuanced story across channels rather than just repurposing one headline.
You may be a good fit if you
- Have deep experience shaping creative for product launches, from concept through execution.
- Come from a copy background and think like a creative director, developing the core idea and shaping how it comes to life visually.
- Have genuine technical fluency with AI and can translate that understanding into product storytelling that goes beyond features.
- Have experience shaping integrated launch campaigns and how the core idea extends from the launch moment into social, video, and owned content.
- Think natively about how a launch narrative plays across channels (especially social) and can shape content that is native to each surface.
- Can partner effectively with product marketing and brand design teams, balancing technical accuracy with creative impact.
- Thrive in a fast-moving, collaborative environment and can manage competing priorities across multiple launches without losing the thread.
The annual compensation range for this role is listed below.
For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.
Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience
Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience
Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position
Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.
Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.
We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.
Your safety matters to us. To protect yourself from potential scams, remember that Anthropic recruiters only contact you from @anthropic.com email addresses. In some cases, we may partner with vetted recruiting agencies who will identify themselves as working on behalf of Anthropic. Be cautious of emails from other domains. Legitimate Anthropic recruiters will never ask for money, fees, or banking information before your first day. If you're ever unsure about a communication, don't click any links—visit anthropic.com/careers directly for confirmed position openings.
We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.
The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.
Come work with us!Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues. Guidance on Candidates' AI Usage: Learn about our policy for using AI in our application process
Anthropic San Francisco, California, USA Office
548 Market St, San Francisco, California, United States, 94104
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