Copywriter

Why Work For Us?

• Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
• 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
• Benefits – Medical, Dental, Vision, wellness program and more!
• Paid Holidays
• Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
• Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
• Free AAA Classic Membership
• AAA Product Discounts
• Tuition Reimbursement Program

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At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life’s roadblocks. We believe everything you do outside of work adds to who you are at work.

NOTE: This role is hybrid and requires 3 days a week in our Walnut Creek, CA Corporate office.

We are looking for a versatile Copywriter to join our Creative Services team and help craft compelling content that drives meaningful engagement across every touchpoint for a brand that has earned trust for over 125 years. 

The ideal candidate possesses a passion for storytelling, meticulous attention to detail, and the strength to juggle multiple concurrent projects. They must be able to effectively pivot between writing for various form factors and lines of business—including email, direct mail, flyers, webpages, and social media—while maintaining a consistent and persuasive brand voice.

ESSENTIAL FUNCTIONS

• Content Creation & Execution
  • Draft high-quality, high-conversion copy for a steady stream of digital ads, social media posts, email campaigns, and direct mail.
  • Adapt complex product information into clear, benefit-driven language that helps our Members make informed decisions.
  • Execute against established messaging frameworks to ensure a consistent narrative across various platforms and channels.

• Tactical Collaboration
  • Work daily alongside designers to concept and build out effective campaigns and assets.
  • Collaborate with internal partners (Lines of Business) to understand project goals and deliver copy that meets specific marketing objectives.
  • Participate in creative reviews, effectively presenting your work and incorporating feedback from stakeholders.

• Brand Consistency and Quality Assurance
  • Act as a vigilant guardian of our brand voice, ensuring alignment to the brand while adapting to current audience and business needs.
  • Take full ownership of your work’s accuracy, including rigorous self-proofing for grammar, punctuation, and adherence to our brand and editorial guidelines.

KNOWLEDGE / SKILLS / ABILITIES

• Direct Response Mastery: Deep understanding of the marketing funnel and the psychological drivers that lead to action in direct mail and digital advertising.
• Adaptability: Ability to navigate complex legal and compliance review processes common in established industries while maintaining creative integrity.
• Editorial Mastery: Exceptional command of English grammar and style (AP or Chicago Manual); an eye for detail.
• Technical Proficiency: Experience using Project Management software (e.g., Asana) preferred. Working knowledge of AI-assisted writing tools for brainstorming and research preferred.

EDUCATION, COMPETENCIES, CERTIFICATIONS/LICENSES

Minimum Qualifications

• Bachelor’s degree in English, Journalism, Communications, or a related
• 5+years of experience in copywriting, ideally within an agency or a fast-paced in-house marketing team.
• Or, HS diploma plus 9 years of experience in in copywriting, ideally within an agency or a fast-paced in-house marketing team.
• A strong, multi-faceted portfolio showcasing your writing range, from punchy short-form ads to engaging long-form storytelling.

Preferred Qualifications

• Master's degree in a related field

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