Growth Manager, Brand

We’re looking for a Growth Manager to build and execute the campaigns that amplify Verkada’s brand and expand our reach in the market.

About the role: 

In this role, you’ll own integrated brand awareness programs across paid, owned, and earned channels – including TV/CTV, social, digital, OOH, and experiential. As part of your broader campaign portfolio, you’ll also lead marketing efforts for VerkadaOne, our flagship annual user conference and its corresponding World Tour events. You’ll develop strategies, toolkits, and programs that drive awareness, attendance, and year-over-year growth for one of our most visible brand moments. 

Reporting into Brand and Corporate Marketing, this is an ideal role for someone who thrives at the intersection of creativity, analytics, and cross-functional execution. If you’re someone who can craft strategy, roll up your sleeves to execute, and constantly experiment to find new levers for growth, this role is for you.  

• Lead Brand and Awareness Campaigns: Develop and execute multi-channel brand campaigns that increase awareness across top of funnel channels like TV/CTV, OLV, social, podcasts, digital, out-of-home, and experiential.
• Drive VerkadaOne Awareness and Attendance: Own marketing strategy and execution to meet VerkadaOne attendance and engagement goals that convert prospects, customers, and partners into attendees.
• Measure and Optimize Performance: Track key metrics, analyze performance, and build insights-driven recommendations to optimize ROI, reach, and channel effectiveness. 
• Champion Brand Consistency: Maintain strong brand integrity across campaigns, creative assets, events, paid placements, and digital touchpoints. 
• Drive Cross Functional Collaboration: Partner closely with Brand Creative, Product Marketing, Demand Gen, Creative, Events, Sales, and Web teams to align priorities and coordinate flawless execution.

What You Bring

• Strategic + Hands-On Experience: Proven ability to design and execute growth strategies that span multiple channels and funnel stages.
• Track Record of Experimentation: Comfort with testing new ideas, optimizing quickly, and scaling successes in a fast-paced environment.
• Analytical Rigor: Strong ability to interpret data, build hypotheses, and make decisions based on insights (Excel proficiency required; SQL a plus).
• Creativity + Problem-Solving: A builder mindset with the ability to think outside the box and identify new levers for growth.
• Cross-Functional Influence: Demonstrated success collaborating with sales, product marketing, ops, and creative teams.
• Education/Experience: Bachelor’s degree from a top university (top 20 preferred). Prior experience leading growth at an early-stage (Series A–C) startup or high-growth B2B company strongly preferred.

We’re considering candidates at multiple levels, from Associate to Senior Manager, and will align the role title and scope based on experience.

Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
• Nationwide medical, vision and dental coverage
• Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Professional development stipend
• Fertility Stipend 
• Wellness/fitness benefits
• Healthy lunches provided daily
• Commuter benefits

• You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.