Creative Strategist, Consumer Growth Marketing (Remote US)

Here at Malwarebytes, we believe that when you’re free from threats, you’re free to thrive. It all started in 2008 with one person who needed help with a malware infection, and a community coming together to find solutions. In that moment in time a product was born for all people, with a mission to rid the world of malware. Our product has since grown and evolved, from removing malware, to protecting devices, to ever-changing prevention.

About Malwarebytes Inc.

Malwarebytes began after our founder, Marcin Kleczynski, accidentally infected his parents’ computer while downloading a video game as a teenager. At the time, there was no product that could fully solve the problem, so he set out to build one. That early experience shaped our mission: to create protection that works when people need it most.
Since then, the digital threat landscape has only grown more complex. Attackers are faster, stealthier, and more sophisticated, while traditional solutions often overwhelm people with complicated tools and settings. At Malwarebytes, we believe protection should be both powerful and refreshingly simple because if security feels too hard to use, people will not use it. That is why our aspiration is always to stay one step ahead: cutting through the noise, stopping threats others miss, and delivering peace of mind in an unpredictable digital world. 

Malwarebytes is looking for..

A Creative Strategist, Consumer Growth Marketing, to help shape and scale the next generation of performance-driven advertising. From concept through execution, you'll own the creative strategy and operational backbone for Paid Media and ASO. You can transform data into actionable insights, lead creative brainstorms, and immediately know which ideas are worth betting on. The work you create doesn't just look good; it converts. All while pushing boundaries to bridge storytelling, strategy, and innovation across every format. If you thrive at the intersection of instinct and evidence, and you know how to move fast without cutting corners — read on.

**In addition to attaching your resume, please include a portfolio or case studies of your work in order to be considered for this role**

Compensation Range: $90 - 120K Annually (depending on experience & location)

What You Will Do:

Creative Strategy & Execution

• Lead creative development across static, dynamic, video, and emerging formats for performance marketing and brand awareness campaigns
• Develop a deep understanding of our product, our audience, and what makes a piece of creative land, not just look good
• Partner closely with internal teams (Brand, Creative, Product, etc.) and external agencies/vendors to brief, review, and iterate on assets. You hold the bar high at every stage
• Leverage Al tools to accelerate workflows — research, ideation, scripting, competitive analysis, data dashboards - while ensuring final output is crafted by real people.
• Be the creative thought partner people actually want in the room: opinionated, collaborative, and grounded in what the data says.

Performance & Optimization

• Monitor creative performance, analyze results, and iterate quickly to optimize creative direction
• Build and maintain a testing calendar and creative playbook that scales. Ensure the team doesn't reinvent the wheel every month
• Own a reporting framework that clearly surfaces the good, bad, and what to do next

Cross-Functional Collaboration

• Work with our ASO team to evaluate new creative, review store content, and build a steady pipeline of experiments across app store placements
• Partner with our Social and Content teams to cross-pollinate ideas. You'll test what works organically in paid, and vice versa
• Stay sharp on platform trends, algorithm shifts, and competitor activity so we're
• never lagging behind the industry

Skills You'll Need to Have:

• 2 - 3+ years running creative strategy and performance optimization/testing at scale - ideally for a mid-to-large consumer brand or agency
• Hands-on experience with paid channels (Meta, Google UAC/App Campaigns, Apple Search Ads, or similar) and a real understanding of how creative drives performance within each
• Familiarity with ASO and how experimentation works in that environment (store screenshots, feature graphics, preview video, etc.)
• Creative and analytical in equal measure. You can identify what works and why, then scale it
• A communicator who can align external partners, cross-functional teams, and senior stakeholders without losing momentum
• Highly organized to run multiple workstreams at once, scrappy enough to move when the situation calls for it
• Comfortable using Al to speed up workflows (Claude, ChatGPT, Microsoft CoPilot)
• Someone who genuinely loves this craft. You've got big ideas and that energy spills through Slack and Zoom meetings.

Bonus Points

• Experience in consumer cybersecurity, privacy, or adjacent tech categories
• Background working with performance creative studios or freelance networks at scale
• Strong presentation skills and ability to sell creative ideas internally
• Familiarity with tools like AppsFlyer, Adjust, Looker, Google Analytics, or similar measurement/analytics platforms

Perks & Benefit:

• Comprehensive medical, dental, and vision insurance coverage 

• Employee Referral Bonus Program   

• Wellness programs    

• 401k and employer matching for (US Employees) 

• Comprehensive Time Off policy 

• An opportunity to do something great for yourself and the world! 

(Benefits and Perks subject to change by country/region) 

Legal Language: 

(US Employees Only)

Applicants have rights under the Federal Employment Laws: 

• Employee Polygraph Protection Act   

• Know Your Rights: Discrimination is Illegal   

• Family and Medical Leave Act (FMLA) 

This is to affirm our policy of providing equal employment opportunities to all employees and applicants for employment in accordance with all applicable laws and regulations. 

Our company will not discriminate against or harass any employee or applicant for employment because of race, color, creed, religion, national origin, sex, sexual orientation, gender identity, disability, age, marital status, familial status, membership or activity in a local human rights commission, or status regarding public assistance. We will ensure that all our employment practices are free of discrimination. Such employment practices include, but are not limited to, the following: hiring, upgrading, demotion, transfer, recruitment or recruitment advertising, selection, layoff, disciplinary action, termination, rates of pay or other forms of compensation, and selection for training, including apprenticeship. We will provide reasonable accommodation to applicants and employees with disabilities whenever possible.