TikTok & Instagram Content Creator

At Ello, our mission is simple and urgent: to maximize the potential of every child, everywhere.

We’re building the world’s first AI teacher to close that gap: one that listens, speaks, adapts, and inspires, just like the best human educators.

Our first product, Read with Ello, is already helping tens of thousands of kids each week learn to read. It listens as they read aloud, offers support when they stumble, and generates magical, personalized stories using generative AI. It works—and kids love it.

Now, we’re scaling that success into something even bigger: a complete AI teacher for all children. We’re building a real-time learning platform—one that combines language, speech, and memory to power personalized, interactive education for kids worldwide. We’re moving fast: we ship weekly, test directly with kids and families, and push the boundaries of what AI can do in education.

With the resources of the world's top investors and the heart of a public benefit corporation, we’re here to revolutionize how children learn globally. Featured on TIME’s Best Inventions and Fortune’s Change the World, Ello is a small, mission-driven team taking on one of the most important challenges of our time: to democratize education.

We’re looking for a TikTok & Instagram Content Creator to craft a distinctive Ello voice and social strategy rooted in storytelling, emotion, and originality. This means rising above the noise to create content that deepens our brand.

This isn’t a traditional “manage the calendar” role. You’ll focus on creating high-quality, original short-form content that resonates with parents, kids, and educators – content people want to share, save, and talk about.

• Experiment across platforms (Instagram, TikTok, YouTube Shorts, X, LinkedIn) to identify where we can deliver the highest-impact narratives.

• Translate Ello’s mission and breakthroughs into compelling, highly shareable moments.

• Lead end-to-end content production: concepting, scripting, shooting, editing, publishing, and measuring. You will be empowered to create original content of your own design, as well as taking raw assets (photo, video) from partnerships and other parts of the business and transforming them into powerful posts.

• Build a deep understanding of our community — parents, kids, and educators — and create content that connects authentically with them.

• Analyze performance to double down on what resonates, but prioritize depth and value over vanity metrics.

• Manage production from other content creators

• Founder-led thought leadership that builds credibility

• Moments from events and high-profile figures partnering with us

• Human, behind-the-scenes office content

• Short-form explainer reels that clearly articulate what we do

• Creative Storyteller: You have a sharp editorial sense and can turn complex ideas into emotional, compelling narratives.

• Strategic & Original: You don’t just chase trends; you create unique cultural moments that stand out in noisy feeds.

• Hands-On Maker: You’re comfortable rolling up your sleeves to film, edit, and produce — not just delegate.

• Data-Informed, Not Data-Led: You use metrics to guide, but your instinct for what will resonate comes first.

• Scrappy Experimenter: You thrive in ambiguity, love trying new formats, and quickly iterate to find breakthroughs.

• Passionate About Learning: You care deeply about education, reading, and helping kids thrive.

• 2+ years of experience creating high-impact social content

• Have run an account that demonstrates exceptional taste, creativity, and originality that gained over 10k followers

• Proficient with short-form video editing tools (CapCut, Premiere, etc.)

• Proven ability to take a story from idea → script → shoot → edit → publish (end to end)

• Strong copywriting skills and a natural feel for tone and voice.

Why Join Ello

• Be part of a mission-driven company shaping the future of literacy and education.

• Work alongside a passionate, ambitious, and collaborative team.

• Build something original, bold, and lasting — not just more noise in the feed.

• Competitive salary, generous equity, and great benefits.

About Ello

Ello is a public benefit corporation on a mission to maximize the potential of all children. We’re currently around 48 people, headquartered in San Francisco with another office in Nairobi, Kenya.

Our team has deep expertise in artificial intelligence, K-12 education, and child development across institutions such as Stanford, Berkeley, Google, Apple, and more. We were part of Y Combinator’s W20 batch and are funded by world-class investors, including Goodwater Capital, Homebrew, Reed Hastings, Common Sense Growth, Ravensburger, Project A Ventures, Reach Capital, Khosla Ventures, WndrCo, Visible Ventures, and K9 Ventures.

We’re a small, collaborative team that takes each other’s voices seriously. Because our mission is to support all children, our team must be representative of the communities we work in; we place significant emphasis on ensuring diversity in our team and inclusion in our culture.

We feel enormously privileged to be one of the few companies with the opportunity to take a shot at truly revolutionizing education with AI at this inflection point in technology. We don’t take it for granted, so we work urgently to turn that vision into reality. We want to create an environment where we can all be our best selves, use our strengths to take Ello forward, and develop our skills. We want to have fun while working hard to do impactful things we’re proud of – and we believe it’s possible to do both.

At Ello, diversity is a moral imperative and a competitive advantage. We do not discriminate based on race, religion, skin color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We plan and structure our interviews to assess skills and experience directly. If you need accommodations throughout the interview process, please contact [email protected].