Leads CRM and lifecycle marketing execution across email, MMS, push notifications, loyalty, and triggered campaigns. Owns audience segmentation, campaign deployment, QA, UTM tracking, reporting, and performance analysis. Supports loyalty program relaunch and ongoing optimization, builds lifecycle journeys for acquisition and retention, and partners with Marketing, Retail Operations, Digital IT, Analytics, and Sweed to improve engagement, attribution, repeat purchases, and customer value.
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The CRM & Lifecycle Manager leads the execution and optimization of customer communications across email, MMS, push notifications, loyalty, and lifecycle marketing programs. This role is responsible for audience segmentation, campaign deployment, tracking, reporting, and performance analysis to drive customer engagement, retention, repeat purchases, and marketing-attributed revenue, while supporting the ongoing management and growth of the loyalty program.
As the CRM and Lifecycle Manager, you will work closely with the Retail Marketing Manager to ensure communications are properly segmented, tracked, tested and deployed. You will also partner cross-functionally across Marketing, Retail Operations, Digital IT and Analytics to ensure CRM loyalty communications are targeted, measurable, compliant and connected to business goals.
Responsibilities
- Own segmentation strategy and audience builds for email, MMS, push notifications, loyalty, lifecycle campaigns, and triggered communications.
- Own UTM structure, campaign naming, and tracking consistency across CRM and loyalty communications to ensure accurate attribution and reporting.
- Build, manage, and QA UTM links for CRM communications, ensuring links are accurate, trackable, and aligned to reporting needs.
- Deploy email, MMS, and push communications developed in partnership with the Retail Marketing Manager, ensuring all sends are accurate, timely, compliant, and properly segmented.
- Own CRM QA processes, including audience validation, link testing, offer accuracy, compliance checks, rendering review, send timing, and deployment readiness.
- Support the loyalty program relaunch, including campaign setup, customer communications, segmentation, tracking, reporting, and performance optimization.
- Manage ongoing loyalty program communications and reporting, including member engagement, tier performance, redemption behavior, opt-ins, retention, and repeat purchase trends.
- Build and optimize lifecycle journeys that support acquisition, repeat purchase, retention, loyalty engagement, reactivation, personalization, and customer growth.
- Serve as the primary marketing partner with Sweed and Digital IT to support CRM platform execution, segmentation needs, loyalty integration, lifecycle automation, UTM tracking, and customer data quality.
- Monitor CRM and loyalty performance, translating insights into recommendations that improve segmentation, engagement, retention, personalization, attribution, and marketing-attributed revenue.
Qualifications
- A detail-oriented CRM operator who enjoys the technical side of campaign execution, segmentation, tracking, and deployment.
- Strong analytical thinker who understands how segmentation, UTM structure, loyalty behavior, and tracking consistency impact performance reporting.
- Comfortable supporting both campaign execution and loyalty program optimization, with a focus on improving engagement, retention, repeat purchase, and customer value.
- Highly organized and able to manage multiple sends, audiences, workflows, tracking links, loyalty campaigns, and reporting needs at once.
- A strong cross-functional partner who can work closely with Retail Marketing, Creative, Digital IT, Sweed, Analytics, Retail Ops, and leadership.
- Proactive problem-solver who can identify platform issues, reporting gaps, tracking inconsistencies, loyalty opportunities, or process improvements before they slow the team down.
- Background check required
Perks Rolled Just for You (for Benefits-Eligible Roles)
- Comprehensive Health Coverage – Medical, dental, vision, and prescription plans available for employees and their dependents.
- Mental Health & Wellness Support – Access to the AI-powered Sabender platform, confidential counseling and life coaching through PAS, nutrition coaching, and discounts at Husk Fitness.
- Flexible Paid Time Off (PTO) – Generous PTO to support work–life balance (availability may vary by state—ask your recruiter for details).
- Employee Assistance Program (EAP) – Free, confidential support for mental health, financial planning, legal matters, and more.
- Paid Parental Leave – Dedicated time to rest, recharge, and care for your growing family.
- 401(k) with Company Match – Save for the future with a 4% company match and immediate vesting.
- Pet Insurance – Affordable coverage options to keep your pets healthy.
- Employee Discounts – Exclusive savings at any of TerrAscend’s 39+ dispensary locations.
- Recognition Program – Earn points through peer-to-peer recognition and redeem for Amazon rewards or gift cards.
- Disability & Life Insurance – Company-paid protection for life’s unexpected moments.
*** Background Check Requirement ***
As a condition of employment, a complete background investigation will be conducted based on the rules of the specific State in which the employee is hired. Typically, the state investigative process includes a state and federal background check.
EEO Statement
At TerrAscend, employees and applicants are evaluated based on their qualifications, skills, and ability to perform the duties and responsibilities of the position. TerrAscend is committed to assuring equal employment opportunities to all employees and applicants.
TerrAscend is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination based on race, color, religion, creed, gender, pregnancy or related medical conditions, age, national origin or ancestry, physical or mental disability, genetic information, sexual orientation, to include gay, lesbian, bisexual, transgender and gender identity, or any other consideration protected by federal, state or local laws. Our commitment to equal opportunity employment applies to all persons involved in our operations and prohibits unlawful discrimination by any employee, including supervisors and coworkers.
Disclaimer
This job description is not an employment agreement or contract. Management has the exclusive right to alter this job description at any time without notice. The list of job responsibilities, skills, duties, requirements, and the like is not exhaustive, rather it is illustrative of the current essential functions required for the position.
This organization participates in E-Verify.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. E-Verify Works for Everyone For more information on E-Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
Esta Organización Participa en E-Verify.
Este empleador participa en E-Verify y proporcionará al gobierno federal la información de su Formulario I-9 para confirmar que usted está autorizado para trabajar en los EE.UU.. Si E-Verify no puede confirmar que usted está autorizado para trabajar, este empleador está requerido a darle instrucciones por escrito y una oportunidad de contactar al Departamento de Seguridad Nacional (DHS) o a la Administración del Seguro Social (SSA) para que pueda empezar a resolver el problema antes de que el empleador pueda tomar cualquier acción en su contra, incluyendo la terminación de su empleo. Los empleadores sólo pueden utilizar E-Verify una vez que usted haya aceptado una oferta de trabajo y completado el Formulario I-9. Para más información sobre E-Verify, o si usted cree que su empleador ha violado sus responsabilidades de E-Verify, por favor contacte a DHS.
Statement on External Recruiting Agencies
TerrAscend and all affiliates do not accept blind resume submissions from external recruiting agencies. No fee will be paid to agencies who submit candidates without being under contract for an active search with TerrAscend. .
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