Data Analyst, Marketing Inference

BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service, providing affordable and convenient therapy in across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution.

As a Data Analyst at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We deeply invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand. At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day – with a supportive community behind you the whole way.

We are looking for a highly motivated and analytical individual who loves leading with data and insights.You thrive in a fast-paced and collaborative environment, where you can leverage your strong communication skills to effectively drive alignment across marketing leadership and support key initiatives and strategic budget decisions. We are looking for a collaborative partner who is excited to support marketing investment decisions, critical growth projects, and proactively surface insights that drive efficiency and impact.

You are a strategic thinker who can anticipate future business needs and proactively scope solutions, with a natural curiosity to explore complex performance and attribution challenges.

• Lead high-impact analytics initiatives with the Marketing Inference Data Science team to inform data-driven marketing investment and allocation decisions.
• Execute in-depth analysis of marketing performance, channel effectiveness, incrementality, and customer acquisition trends to identify growth opportunities and optimize spend.
• Partner on Marketing Mix Modeling (MMM) analyses to help quantify channel impact and support monthly and quarterly budget allocation decisions.
• Influence marketing strategy through actionable insights and recommendations to key stakeholders based on statistical analysis and data interpretation.
• Develop and maintain advanced dashboards, reports, and visualizations to track and communicate critical marketing KPIs, ROI metrics, and performance trends.
• Work closely with marketing, engineering, and data teams to ensure accurate data collection, tracking, and measurement frameworks across paid and owned channels.
• Collaborate with data engineering and data science partners to refine and enhance data infrastructure that supports marketing analytics, inference modeling, and reporting capabilities.
• Become an expert on BetterHelp’s marketing funnel, acquisition channels, performance metrics, and regulatory considerations.
• Build a unified understanding of how marketing investments, customer behavior, and company goals align to drive sustainable growth.

• You will NOT worry about "runway", "cash left", or "how much time we have until the next round". We have the startup DNA but we're fully backed and funded, all the way to success.
• You will NOT be confined to your "job". You will get involved in product, marketing, business strategy, and almost everything we do.
• You will NOT be bogged down by office politics, ego, or bad attitude. Only positive, pleasure-to-work-with people are allowed here!
• You will NOT get yourself burned out. We work hard but we believe in maintaining a sustainable work/life balance. Really.

Yes. We operate on PST and candidates in any time zone are welcome to apply. We ask employees to travel to our San Jose, CA office up to three times per year plus one company-wide offsite to collaborate in person and strengthen working relationships. Travel expenses are covered and reasonable accommodations are made for those under unique circumstances who cannot travel.

• 2+ years of experience in product analytics as a product analyst, preferably in a high-velocity consumer facing product
• A track record of delivering impactful insights that influence marketing investment decisions and drive measurable growth.
• Experience with incrementality analysis, attribution, MMM concepts, cohort & segmentation analysis, and other performance analytics techniques.
• Strong proficiency in data visualization tools such as Looker to create compelling dashboards and reports. Familiarity with marketing analytics platforms and experimentation frameworks is a plus.
• Expert proficiency in SQL for data extraction and manipulation, as well as experience with Python or R for advanced analysis.
• Strong data communication skills, including visualization, technical writing, and business writing.
• Self-motivated, proactive, and able to work effectively both independently and collaboratively in a dynamic, fast-paced environment.
• Excellent stakeholder influence, communication, and presentation skills, with the ability to translate complex modeling outputs and performance insights into clear, actionable recommendations for marketing leaders.
• Bachelor’s degree in a quantitative field such as Statistics, Mathematics, Computer Science, Economics, or a related discipline. A Master’s degree is a plus.

• Remote work with regular in-person bonding experiences sponsored by the company
• Competitive compensation 
• Holistic perks program (including free therapy, employee wellness, and more)
• Excellent health, dental, and vision coverage
• 401k benefits with employer matching contribution
• The chance to build something that changes lives – and that people love
• Any piece of hardware or software that will make you happy and productive
• An awesome community of co-workers

The base salary range for this position is $90,000 - $110,000. In addition to the base salary, this position is eligible for a performance bonus and the extensive benefits listed here (subject to eligibility requirements): Teladoc Health Benefits 2026. Total compensation is based on several factors – including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable to all full-time positions.

At BetterHelp we thrive on difference and individuality, and as part of the Teladoc Health family, we are proud to be an Equal Opportunity Employer. We never have and never will discriminate against any job candidate or employee due to age, race, ethnicity, religion, sex, color, national origin, gender, gender identity, sexual orientation, medical condition, marital status, parental status, disability, or Veteran status.