Data Product Manager, Growth Tech

Quick Summary

Own the “why” behind conversion. Connect data across tools, surface insights, and partner with engineering to ship improvements that drive measurable growth.

Who we are

Kin makes life simpler, more affordable, and better for homeowners — especially in the places where climate risks, rising costs, and outdated systems make it hardest. We start with smarter homeowners insurance and expand to everything homeowners need to thrive.

Using data, technology, and thoughtful human support, we’re building products that are clear, fair, and help homeowners feel confident — so homeowners aren’t left behind when they need help most.

Founded in 2016, Kin is a remote-first employer with Kinfolk across more than 35 states. We serve customers in 13 states (and counting). Our disciplined growth, strong customer satisfaction, and focus on long-term sustainability fosters outstanding growth, attracts marquee investors, and earns recognition and accolades, including:

-Built In Chicago’s Best Places to Work, Midsize Companies (2021-2026)

-Forbes’ America’s Best Startup Employers (2021-2024)

-Inc. 5000 Fastest-Growing Private Companies

-Forbes’ Fintech 50

-Great Places to Work Certified (2024-2026)

Most importantly, we’re building Kin to be a place where people do meaningful work with real impact — for our customers, our communities, and each other. We’re excited to tell you more about how you can contribute to our rapid growth, strong unit economics, profitability, and excellent customer ratings. To learn more about how we work and what we’re building, visit kin.com and see how we work.

The opportunity

We’re looking for a data-driven Product Manager to help us unlock growth by connecting the dots across our sales and acquisition ecosystem. This role exists to turn fragmented data into clear, actionable insight — and then translate that insight into product improvements that drive conversion.

You’ll work across five core data sources — site behavior (FullStory), customer segmentation (Twilio Segment), CRM (HubSpot), call performance (Regal), and internal policy and quote data — to understand where we’re winning, where we’re losing, and why. From there, you’ll partner closely with engineering to prioritize and ship solutions that improve outcomes for both our business and our customers.

Your responsibilities

• Analyze and synthesize data across multiple systems to identify where leads drop off and what drives conversion

• Own the identification and prioritization of high-impact growth opportunities based on data-driven insights

• Define, scope, and deliver product improvements in partnership with data engineering teams

• Define and manage the data layer as the single source of truth for core business metrics, enabling consistent, reliable, and self serve analysis

• Establish clear definitions and alignment on key metrics across sales and operations

• Improve data quality and instrumentation to ensure accurate and reliable decision-making

• Translate complex, multi-source data into clear narratives and actionable recommendations

• Partner cross-functionally to ensure insights lead to measurable business outcomes

Success in this role

In your first 6–12 months at Kin, success is less about checking boxes and more about the impact you create. You’ll use your skills and judgment to take ownership of meaningful work, improve how we operate, and help move Kin’s mission forward. Along the way, you’ll deliver outcomes that make a real difference for both Kinfolk and the homeowners we serve.

By the end of your first year, you'll have established yourself as a trusted owner, showing meaningful progress across each of the areas below:

• Key conversion drop-off points are clearly identified, understood, and actively being addressed through shipped improvements

• High-impact product changes have been delivered that measurably improve lead-to-bind conversion rates

• Stakeholders across sales and operations are aligned on metrics and using shared dashboards to drive decisions

Data across systems is more reliable, consistent, and actionable, enabling faster and better decision-making

What you’ll bring

• 2–5 years of experience in product management, analytics, or sales operations

• Advanced SQL skills, including the ability to independently extract, join, and analyze data across multiple sources

• Experience with BI and data platforms such as Looker and Databricks

• Familiarity with CRM and sales tooling such as HubSpot

• Proven ability to synthesize complex, multi-source data into clear insights and prioritized action plans

• Experience working closely with engineering teams to define, scope, and ship product features

• Clear and concise communication skills, both written and verbal

Bonus Points

• Experience with A/B testing or experimentation frameworks

• Familiarity with HubSpot, Segment, FullStory, Regal, or similar tools

• Background in InsurTech or FinTech

How we hire

We believe a great hiring experience should be clear, respectful, and human. We’ll accept applications for this position until April 14, 2026. While our recruiting team uses AI tools for efficiency, resumes are still screened by Kin’s in-house recruiters, and candidate evaluations and hiring decisions are made by recruiters and hiring teams. Rest assured, real people make real decisions.

The hiring process and timeline for each role will vary, depending on the position. However, here are some things you can expect from us:

-Prompt updates and feedback following interviews

-Interviews with recruiters, hiring managers, and members of teams

-Skills assessment relevant to the position, if applicable

-Genuine, thoughtful human interaction at every step

We don’t just hire for skills. We hire for alignment. Kinfolk bring diverse perspectives, but we’re united by a shared set of values that shape how we work and how we show up for each other and our customers.
Run through walls, together - Our industry is stuck in the status quo. But Kin is different. We are challengers. Innovators unwavering in our mission to fix insurance for those who need it most. We are changing insurance for good. We roll up our sleeves, take action, and get “impossible” things done every day with grit and teamwork.

Raise the bar. Drop the ego - Attitudes are contagious. Every one of us is responsible for creating the culture we want to work in. High performance. Low drama. Always respectful. Like professional sports teams, we win by working in sync. We show up, work hard, and play to each other’s strengths.

Act like an owner - We are owners, fully accountable for achieving Kin’s mission. That requires positive, proactive, big-picture thinking well beyond our job descriptions. Ask questions, Take ownership. Do the right thing, even when it‘s hard. Because when Kin thrives, so do you. And so do our customers.

Operate lean. Deliver more - We build efficiency into everything we do. Each dollar we save gets reinvested to deliver more to our customers: better pricing, more products, and new innovations. We work smarter by relentlessly prioritizing and using technology, including AI, to multiply our impact. Lean is about focus, not deprivation. Lean isn't a limitation – it's our competitive advantage.

Keep asking ‘What if?’ - We value curiosity. To make insurance better for our customers, we experiment. We embrace insights. And we base decisions on data rather than assumptions. We see setbacks as opportunities for growth and are always learning and improving. Both individually and as a company.

We are a remote-first company with offices in Chicago, IL and St. Petersburg, FL where teams can come together for collaboration.

For Sales Agents and Customer Service Agents: These roles sit in any of the following 30 states: AL, AZ, CO, FL, ID, IL, IN, KS, KY, MA, MD, ME, MI, MO, MT, NC, NE, NM, NV, NY, OH, OK, PA, SC, TN, TX, UT, VT, VA, WA, and WI.

For all other positions, these roles can sit in any of the following 40 states: AL, AR, AZ, CA (exempt only), CO, CT, FL, GA, ID, IL, IN, IA, KS, KY, MA, ME, MD, MI, MN, MO, MT, NC, NE, NJ, NM, NV, NY, OH, OK, OR, PA, SC, SD, TN, TX, UT, VT, VA, WA, and WI. Please only apply if you are able to live and work full-time in one of the states listed above.

For remote technical positions located in Canada, we are only able to hire individuals who reside in Ontario. Applicants must be able to live and work full-time in Ontario to be considered.

State locations and specifics are subject to change as our hiring requirements shift.

Kin is proud to be an Equal Employment Opportunity and Affirmative Action Employer. We don't just accept difference – we honor it, nurture it, and celebrate it. We don’t discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Kin welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. If you require accommodation, please contact us by sending an email to [email protected]