Demand Generation Marketing Specialist

How You'll Contribute:

• Assist in the development, implementation, and tracking of marketing campaigns across multiple channels, including digital, email, and social media. These exist throughout the prospect journey from discovery to final meeting support.
• Execute logistical programs within Marketo, ensuring the successful deployment of automated marketing campaigns, lead nurturing flows, and email communications.
• Use advertising features on paid social platforms like LinkedIn to target specific demographics, job titles, or interests. These campaigns can be highly customized to reach professionals and decision-makers.
• Monitor and measure the performance of demand generation campaigns to ensure they align with business objectives and drive revenue growth.
• Support and execute SEO administration, including keyword research, content optimization, and link building to improve organic search rankings and drive traffic.
• Monitor, analyze, and report on key website metrics using Google Analytics, including user sessions, conversion rates, and bounce rates to track campaign performance and inform strategies.
• Track conversion metrics and analyze the success of online marketing activities, providing recommendations for optimization.
• Conduct research on market trends, competitor activity, and customer behavior to inform marketing strategies.
• Conduct ongoing competitive research to identify market trends, new opportunities, and competitors' marketing strategies.
• Collect, organize, and summarize competitive intelligence findings into actionable reports for internal stakeholders.
• Track project timelines and deliverables to ensure marketing initiatives are completed on schedule and within budget.
• Prepare reports and analyze data to measure the success of marketing efforts on a weekly and monthly cadence to support internal measurement.

Our Ideal Candidate Will Have:

• A bachelor’s degree in Marketing, Business, Communications, or a related field
• 3–5 years of experience in B2B digital marketing (SEO/SEM, paid social, display), preferably in healthcare, health tech, or adjacent industries
• A proven track record of developing, optimizing, and reporting on digital campaigns
• Strong understanding and hands-on experience with SEO/SEM, paid search, display, and social media (LinkedIn Campaign Manager; SEMrush experience a plus)
• Proficiency with Marketo, HubSpot, Salesforce (SFDC), and related integrations, with the ability to design landing pages and execute email campaigns
• Experience building reports and dashboards using Salesforce, BI platforms, and campaign tools to drive data-informed decisions
• Familiarity with the sales cycle and the ability to build programs that acquire, nurture, and accelerate growth
• Experience with Google Analytics, content management systems (Confluence a plus), project management software, and intent platforms (Demandbase, ZoomInfo a plus)
• Strong written and verbal communication skills
• A creative mindset with analytical abilities for interpreting campaign data
• Strong organizational skills and the ability to manage multiple projects and meet deadlines in a fast-paced environment
• A collaborative approach with experience working across cross-functional teams

What We Offer:

• 💰  Competitive salary 
• ✨  Comprehensive medical, dental, vision, life, and disability benefits
• 📈  401k match 
• 📝  Monthly phone and wifi stipend for employees, annual ergonomic stipend
• 🏝  Generous vacation policy, paid holidays and company-wide recharge days
• 🍼  Equal paid parental leave for birthing and non-birthing parents 
• Free cancer screening and prevention resources for employees and their adult dependents