Demand Generation Specialist

We are seeking a highly motivated and detail-oriented Demand Generation Specialist to join our growing marketing team as an individual contributor. Reporting to the Director of Marketing, this role is responsible for driving brand awareness, supporting pipeline growth, and executing integrated marketing campaigns that generate high-quality leads and engagement opportunities.

The ideal candidate is both creative and analytical, with a passion for marketing operations, event coordination, digital campaigns, and audience engagement. You will play a key role in supporting the execution of marketing initiatives across events, email marketing, social media, website management, and paid advertising.

This position requires someone who thrives in a fast-paced environment, can manage multiple projects simultaneously, and enjoys collaborating cross-functionally with sales, marketing, and product teams.

Key Responsibilities

Campaign & Demand Generation

• Develop, execute, and optimize multi-channel demand generation campaigns to drive awareness, lead generation, and pipeline growth
• Build and manage email marketing campaigns, including audience segmentation, scheduling, testing, deployment, and performance reporting
• Create and launch digital advertising campaigns across platforms including LinkedIn and media partners
• Monitor campaign performance metrics and recommend optimizations to improve engagement and conversion rates
• Support lead nurturing initiatives through targeted content and automated marketing workflows

Event Marketing & Logistics

• Support the planning and execution of in-person and virtual events, trade shows, conferences, and webinars
• Coordinate event logistics including managing booth requirements, coordinating deliveries and shipments, and communicating with event vendors
• Prepare internal event briefing decks and presentations for sales and leadership teams to ensure alignment on event goals, messaging, attendee targets, and follow-up strategy
• Clean, organize, and segment attendee and prospect lists to support event outreach and post-event follow-up
• Order, track, and manage promotional materials and swag for events, ensuring timely delivery and inventory management
• Assist with onsite event coordination and post-event reporting as needed

Content, Website & Social Media

• Manage and implement website updates including landing pages, event pages, content changes, and campaign assets
• Collaborate with internal stakeholders to ensure website content remains accurate, engaging, and aligned with brand standards
• Create and schedule LinkedIn posts to support company announcements, campaigns, events, product updates, and thought leadership initiatives
• Work with internal stakeholders to develop compelling messaging and content that drives audience engagement across channels

CRM & Marketing Operations

• Maintain accurate lead and contact data within the CRM system
• Upload, clean, and manage new event leads and marketing contacts within the CRM platform
• Ensure proper lead routing, tagging, segmentation, and campaign attribution for reporting purposes
• Support marketing operations processes to improve efficiency, data quality, and reporting accuracy

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 3–7 years of experience in demand generation or digital marketing
• Experience with CRM and marketing automation platforms such as HubSpot, Salesforce, Marketo, or Pardot
• Familiarity with AI-powered marketing and productivity tools such as ChatGPT, Claude Co-work, Gemini, Jasper, HubSpot AI, or similar platforms, with the ability to leverage AI to improve content creation, campaign execution, reporting, and operational efficiency
• Familiarity with email marketing best practices and campaign execution
• Experience managing social media platforms, particularly LinkedIn
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously
• Excellent written and verbal communication skills
• Analytical mindset with the ability to interpret campaign performance data and provide actionable insights

Preferred Qualifications

• Experience working in B2B, SaaS, AI, or technology industries. Mortgage industry experience a plus. 
• Familiarity with event management and trade show coordination
• Basic design experience using Figma, Adobe Creative Suite, or similar tools
• Knowledge of SEO, GEO, paid media, and conversion rate optimization strategies
• Experience creating presentations and sales enablement materials

Success Metrics

• Growth in marketing-qualified leads (MQLs) and pipeline contribution
• Successful execution and ROI of marketing campaigns and events
• Improved email engagement and digital campaign performance
• Timely and accurate CRM lead management
• Increased brand visibility and audience engagement across social and digital channels

What We Offer

• Competitive salary and comprehensive benefits package
• Flexible and collaborative work environment
• Opportunities for career growth and professional development
• Exposure to innovative marketing technologies and strategies
• A dynamic team culture focused on creativity, collaboration, and results