Demand Generation Associate

Pendo is looking for a highly motivated and collaborative individual to join the demand marketing team. The Demand Generation Associate is a critical member of the marketing team with a supporting role in the execution of marketing programs and campaigns to achieve demand goals and build/accelerate pipeline for the Pendo’s sales teams.

To achieve those goals, this role will execute demand generation programs across multiple marketing channels as well as work in partnership with sales to support the health of the business. 

Responsibilities (what you’ll do):

• Responsible for supporting the launch of pipeline generating activities including webinars, digital marketing, account based marketing, event promotion, and follow-up campaigns to deliver meaningful demand to the revenue organization. 
• Report and analyze performance of demand programs to ensure meaningful impact against goals. 
• Support in the development and delivery of marketing campaigns designed to engage Pendo’s key customers and prospects, partnering with sales, product marketing, marketing operations, customer, field and digital marketing.

Qualifications (what you have):

• Minimum of two (2) years of experience in B2B demand generation
• Experience with building out multi-channel programs including email, social, digital and web. 
• Scrappy and entrepreneurial attitude
• A passion for creativity, testing and optimization
• Experience working in partnership with sales leaders and teams
• A love for data and reporting. You live for the data and use it to guide your programs and focus
• Hands-on experience with marketing automation and CRM (Salesforce, Marketo, 6Sense a plus)
• Extraordinary organizational program management and communication skills
• The desire to roll up your sleeves, move fast and get the job done
• Experience working in the SaaS industry is a plus

More about our team:

Serious collaboration is the key to success for this role. You’ll be working cross functionally with customer marketing, field marketing, product marketing, sales, and analytics to execute on the GTM strategies and optimize all the stages of marketing. We run our organization like an agile team. The top priority items are easily identifiable and everyone on the team rallies around those deliverables, and each other, on a regular basis.

Pendo Description:

Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers -- a simple way to understand and attack what truly drives product success.  Our mission is to improve society's experience with software.

Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech. You will gain experience in a diverse and exciting set of technologies and clients and have a real impact on Pendo's future. Our culture is passionate, dynamic, and fun.

EEOC

We are an equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success. We welcome all people of different backgrounds, experiences, abilities and perspectives.

Accessibility

Pendo is committed to working with, and providing access and reasonable accommodation to, applicants with mental and/or physical disabilities. If you think you may require an accommodation for any part of the recruitment process, please send a request to: [email protected]. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.

Compensation

Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide.

The expected salary range for this role to be performed in

Raleigh, NC is $64,300 - $80,400

San Francisco, CA is $73,900 - $92,100

Individual pay rate decisions, including offers made within and over the expected salary range, are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company.

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