Digital Content & Communications Coordinator

Position SummarySoutheast Arkansas College seeks a creative, strategic, and highly organized Digital Content & Communications Coordinator to lead the college's social media presence, digital storytelling, photography, videography, and content creation efforts. This position is responsible for developing engaging content that enhances the visibility of the college, strengthens community engagement, supports enrollment initiatives, and promotes student success. The Digital Content & Communications Coordinator will serve as the primary content creator for the institution and will work closely with academic departments, student services, and administration, to produce compelling digital content that showcases the SEARK experience. This position requires a strong storyteller with expertise in social media management, photography, videography, video editing, athletics communications, and website content management. The successful candidate must be able to manage multiple projects simultaneously, meet deadlines, maintain brand consistency, and produce high-quality content with exceptional attention to detail.

Why Join SEARK? At Southeast Arkansas College, you'll help tell the stories that shape our institution, celebrate student success, elevate athletics, strengthen community partnerships, and inspire future Sharks. This position offers the opportunity to make a visible impact on the college's brand while helping advance the mission of higher education in Southeast Arkansas.

Essential Duties and ResponsibilitiesSocial Media Management

• Develop, implement, and manage social media content strategies across all college platforms, including Facebook, Instagram, LinkedIn, TikTok, YouTube, and emerging channels.
• Create and maintain content calendars that support institutional priorities, enrollment goals, student engagement, and community outreach.
• Write, edit, schedule, and publish social media content that aligns with the college's brand and voice.
• Monitor engagement, respond to inquiries as appropriate, and identify opportunities to increase audience growth and engagement.
• Analyze social media performance and provide regular reporting and recommendations.

• Attend campus and community events, including some evenings and weekends, to capture real-time content.
• Coordinate live event coverage through social media platforms when appropriate.
• Produce post-event recaps and promotional materials.

• Manage multiple projects simultaneously while meeting deadlines and maintaining quality standards.
• Collaborate with faculty, staff, students, coaches, and community partners to gather content and support marketing initiatives.
• Utilize project management tools to track assignments, deadlines, and campaign progress.
• Perform other duties as assigned by the Director of Marketing and Public Relations.

• Strong visual storytelling skills and creative judgment.
• Ability to identify compelling stories and translate them into engaging content.
• Thorough understanding of social media trends, algorithms, and best practices.
• Excellent interpersonal and communication skills.
• Ability to represent the college professionally both on campus and in the community.
• Ability to maintain accuracy, confidentiality, and professionalism.
• Commitment to producing polished, high-quality content.

• Ability to travel locally to attend college-related events and activities.
• Ability to stand, walk, and move throughout events while capturing content.
• Ability to occasionally lift and transport photography and video equipment.

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, Graphic Design, Sports Communications, or a related field.
• Minimum of two years of experience in social media management, digital marketing, communications, content creation, or a related field.
• Demonstrated experience in photography, videography, and video editing.
• Strong proficiency in Canva, CapCut, Adobe Creative Suite, and social media management platforms.
• Experience creating content for Instagram, Facebook, LinkedIn, TikTok, YouTube, and other digital channels.
• Exceptional writing, editing, proofreading, spelling, and grammar skills.
• Ability to work independently and manage multiple priorities in a fast-paced environment.
• Strong organizational skills and attention to detail.
• Ability to work occasional evenings and weekends.

• Experience working in higher education, athletics, public relations, or nonprofit communications.
• Experience managing athletic communications and sports-related content.
• Experience with project management software such as Asana.
• Knowledge of AP Style.
• Experience with live event coverage and content production.
• Basic graphic design and motion graphics experience.

OTHER JOB-RELATED EDUCATION AND/OR EXPERIENCE MAY BE SUBSTITUTED FOR ALL OR PART OF THESE BASIC REQUIREMENTS, EXCEPT FOR CERTIFICATION OR LICENSURE REQUIREMENTS, UPON THE APPROVAL OF THE QUALIFICATIONS REVIEW COMMITTEE. 

Application Procedures:  All candidates must apply online at https://www.seark.edu/careers.  Click 'Start Application' to complete the online application.  Interested individuals should submit a completed Southeast Arkansas College Employment Application.  Please note:  All transcripts, certifications, and other credentials should be uploaded with your Resume and Cover Letter.  Paper documents will not be accepted.

Required Applicant Documents:

1. Cover Letter
2. Resume
3. College Transcripts (Please note:  Official transcripts are required upon offer of employment.)
4. Certifications, licensures, or other credentials (Please note:  Official copies will be required upon offer of employment.)

All drivers operating a state vehicle or private vehicle on State Business shall participate in the Arkansas State Vehicle Safety Program, and must maintain a valid Arkansas driver's license in accordance with the requirements of all applicable Arkansas State Laws.