Support execution of digital marketing strategies including content creation, social media management, email campaigns, SEO/SEM assistance, analytics reporting with Google Analytics, and market research to increase brand awareness and engagement in the women's health space over an 8–12 week hybrid internship.
Position
We seek a highly motivated and creative Digital Marketing Intern to join our team. The Digital Marketing Intern will be crucial in executing digital marketing strategies to promote our products, engage our target audience, and increase brand awareness. This is an excellent opportunity for individuals passionate about women's health and eager to gain experience in the digital marketing field. The internship is structured to last 8 - 12 weeks and is a hybrid opportunity (virtual and in-person).
Responsibilities
- Content Creation
- Develop engaging content for digital platforms, including social media, blog posts, and email campaigns.
- Social Media Management
- Grow our social media presence across platforms such as Facebook, Instagram, and LinkedIn.
- Monitor channels, engage with followers, respond to comments/messages, and track key metrics.
- Build out a social media strategy to engage influencers in the menopause space.
- Email Marketing
- Plan, execute, and analyze email marketing campaigns to nurture leads and promote product awareness.
- Create compelling content, and optimize campaigns for maximum engagement and conversion.
- SEO and SEM
- Assist in optimizing website content for search engines (SEO) to improve organic visibility and drive traffic.
- Contribute to search engine marketing (SEM) initiatives, including keyword research and ad copywriting.
- Analytics and Reporting
- Monitor and analyze digital marketing metrics with various tools such as Google Analytics.
- Compile reports summarizing key findings and insights to inform future marketing strategies and optimizations.
- Research and Market Analysis
- Conduct research on industry trends, competitor analysis, and audience demographics.
- Be aware of the latest digital marketing trends, tools, and best practices to contribute fresh ideas and strategies.
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