Lead brand marketing transformation by developing data-driven, full-funnel omni-channel campaigns, content and editorial strategies, member and influencer marketing, product launches, events, and member experiences. Build marketing capabilities, collaborate cross-functionally, manage KPIs and reporting, and execute strategic and hands-on initiatives to drive member engagement, retention, and brand growth.
Job Summary & Responsibilities
BENEFITS AT 24
In line with our mission to create a healthier, happier world, we offer comprehensive benefits to help our team members do just that. We offer benefits such as paid time off, medical and dental coverage, 401k with match for qualifying positions, a free gym membership, and discounts on products and personal training. We also have a variety of Employee Resource Groups that you can connect with to participate in community events both in-person and virtually.
Disclaimer
DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by incumbents assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties, and skills required. The incumbent may be expected to perform other duties as assigned. This job may be reviewed as duties and responsibilities change with business necessity.
COMPLIANCE & INTEGRITY: Consistently supports compliance and Workplace Conduct by maintaining the privacy and confidentiality of information, protecting the assets of the organization, acting with ethics and integrity, reporting non-compliance, and adhering to applicable federal, state, and local laws and regulations, accreditation and licensure requirements (if applicable), and 24 Hour Fitness' policies and procedures. All Directors, Managers, and Supervisors are accountable for communication, implementation, enforcement, monitoring, and oversight of compliance policies and practices in their departments.
SERVICE & QUALITY: In addition to defined technical requirements, accountable for consistently demonstrating service behaviors and principles defined by 24 Hour Fitness as well as specific departmental/organizational initiatives. Also accountable for consistently demonstrating the knowledge, skills, abilities, and behaviors necessary to provide superior and culturally sensitive service to members and team members, contracted providers, and vendors.
WORKPLACE SAFETY: In addition to defined working conditions and physical requirements, employees are accountable for working safely; following established policies and procedures; and reporting all injuries and hazards to their supervisor immediately. Supervisors and Managers are accountable for ensuring the safety performance of employees; applying consistent practices in compliance with federal, state, and local regulations; and providing guidance to maintain a safe and healthy work environment.
ABOUT US
Celebrating over 40 years as an industry leader, 24 Hour Fitness is committed to creating a healthier, happier world through fitness with over 270 clubs in 11 states nationwide. We provide a welcoming and inclusive environment, with thousands of square feet of premium strength and cardio equipment, turf zones, free weights, functional training areas, and more. Studio and cycle classes, personal training, and innovative digital and virtual offerings are all available options to keep our member's minds and bodies fit. Join us in creating a healthy happier world by changing lives through fitness!
Celebrating over 40 years as an industry leader, 24 Hour Fitness is committed to creating a healthier, happier world through fitness with over 270 clubs in 11 states nationwide. We provide a welcoming and inclusive environment, with thousands of square feet of premium strength and cardio equipment, turf zones, free weights, functional training areas, and more. Studio and cycle classes, personal training, and innovative digital and virtual offerings are all available options to keep our member's minds and bodies fit. Join us in creating a healthy happier world by changing lives through fitness!
JOB SUMMARY
At 24 Hour Fitness, we're committed to helping our members live their happiest and healthiest lives. As we look to our future, we're redefining our fitness offerings, reimagining our brand, and rebuilding our member experiences. We're looking for an experienced brand marketing leader to play a critical role on our brand marketing transformation journey.
At 24 Hour Fitness, we're committed to helping our members live their happiest and healthiest lives. As we look to our future, we're redefining our fitness offerings, reimagining our brand, and rebuilding our member experiences. We're looking for an experienced brand marketing leader to play a critical role on our brand marketing transformation journey.
You'll help us build our marketing team and capabilities and play a critical role in driving our transformation. You'll lead a range of integral brand marketing responsibilities including content strategies, member marketing, influencer marketing, product launches and experiences and events. This is both a strategic and hands-on position requiring someone who can both develop high-level marketing plans and have the willingness and ability to execute campaigns, experiences and programs.
The ideal candidate is an innovative consumer focused marketer, who is insights and data driven and has a proven track record of obsessing the consumer to deliver meaningful stories, content, and experiences to drive the company's growth.
ESSENTIAL DUTIES & RESPONSIBILITIES
Brand strategy and campaign development
Brand strategy and campaign development
- Develop insights and data driven integrated full funnel/omni-channel marketing plans, campaign strategies and narratives
- Build and manage editorial calendars and content strategies
- Identify new strategies to create brand distinction, member engagement and retention
- Maintain a pulse on our key competitors in each market, consumer and the fitness industry as a whole to help us innovate
- Obsess the consumer, consumer insights, and audiences and translate to insightful consumer journeys. Be a change agent for the organization to put the consumer at the center.
Member Marketing
- Develop campaigns for key member audiences geared to motivate, inspire, engage and retain members
- Partner with retention marketing/lifecycle marketing team and social media team to develop integrated campaigns across email, organic social and SMS
- Develop member messaging plans inside the club to deliver compelling consumer communication to drive key metrics.
- Evaluate competitive and external member experience examples of compelling experiences, offerings, and communication inside and outside the club
Influencer Marketing
- Power up our influencer strategy across platforms digital/physical to support our new brand direction, including social media influencer strategy
- Pioneer and explore new NIL relationship opportunities that will enhance our brand through key topics including NCAA compliance, personal branding, sourcing and evaluating opportunities, etc.
- Manage current and new influencers, including but not limited to, contract process, post confirmation, engagement rates, and data.
Experiences, Fitness Product Launches, and Events
- Lead the development for launch and sustain plans for new fitness product launches
- Collaborate with our partnership marketing and community team to deliver memorable member experiences
- Reimagine new ways to market new club openings or remodels
Team player and Outcomes-Focused
- Partner and collaborate with marketing, digital, field operations, fitness and business leaders to build and align plans
- Brief and collaborate with internal and external creative and marketing operations teams to develop campaigns, programs and content development
- Align on KPI's for success with marketing leaders and deliver weekly reporting
QUALIFICATIONS
Required Knowledge, Skills & Abilities
- Consumer-first focus driven by insights and data. You have a strong track record of leveraging consumer insights and analytics to build and deliver effective marketing
- Innovative marketer who takes smart risks
- Adaptable and ambitious. You enthusiastically take on other assignments when needed to support your team
- Self-directed and results-oriented. You love to exceed goals and take on new projects
- 8+ years as an experienced brand marketer, with experience building and delivering impactful brand marketing.
- Strong ability to create clarity from ambiguity
- Interest and passion in health and fitness
- Strong leadership skills with the ability to drive projects in a cross-functional org
- Test and learn mindset with the ability to adapt and solve problems within a dynamic environment
- Ability to inform and influence decisions with strong communication skills
- Excellent project management skills
BENEFITS AT 24
In line with our mission to create a healthier, happier world, we offer comprehensive benefits to help our team members do just that. We offer benefits such as paid time off, medical and dental coverage, 401k with match for qualifying positions, a free gym membership, and discounts on products and personal training. We also have a variety of Employee Resource Groups that you can connect with to participate in community events both in-person and virtually.
Disclaimer
DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by incumbents assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties, and skills required. The incumbent may be expected to perform other duties as assigned. This job may be reviewed as duties and responsibilities change with business necessity.
COMPLIANCE & INTEGRITY: Consistently supports compliance and Workplace Conduct by maintaining the privacy and confidentiality of information, protecting the assets of the organization, acting with ethics and integrity, reporting non-compliance, and adhering to applicable federal, state, and local laws and regulations, accreditation and licensure requirements (if applicable), and 24 Hour Fitness' policies and procedures. All Directors, Managers, and Supervisors are accountable for communication, implementation, enforcement, monitoring, and oversight of compliance policies and practices in their departments.
SERVICE & QUALITY: In addition to defined technical requirements, accountable for consistently demonstrating service behaviors and principles defined by 24 Hour Fitness as well as specific departmental/organizational initiatives. Also accountable for consistently demonstrating the knowledge, skills, abilities, and behaviors necessary to provide superior and culturally sensitive service to members and team members, contracted providers, and vendors.
WORKPLACE SAFETY: In addition to defined working conditions and physical requirements, employees are accountable for working safely; following established policies and procedures; and reporting all injuries and hazards to their supervisor immediately. Supervisors and Managers are accountable for ensuring the safety performance of employees; applying consistent practices in compliance with federal, state, and local regulations; and providing guidance to maintain a safe and healthy work environment.
24 Hour Fitness Mountain View, California, USA Office
Mountain View, United States, 0
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