Director of Brand Marketing

Responsibilities

Brand positioning & narrative clarity

• Evolve Gantri's brand positioning as we scale Gantri Made and launch Gantri Wireless
• Clarify messaging across:
• DTC design customers
• Trade / specifiers
• Brand partners
• Translate complex technology into emotionally resonant storytelling
• Build a clear messaging hierarchy and brand playbook

DTC channel ownership

• Own email marketing, social media, content, and campaign execution
• Build and manage the editorial calendar and content programming
• Work closely with performance marketing agencies to ensure brand and paid reinforce each other
• Improve top-of-funnel awareness, brand search, and engagement
• Define brand KPIs and measure long-term brand equity alongside short-term performance

Integrated launch strategy

Lead brand strategy for product launches and platform initiatives

Partner with Creative and Product to shape go-to-market narratives

Ensure every launch feels intentional, premium, and culturally relevant

Build repeatable launch frameworks (drop mentality, fashion calendar discipline)

Cultural relevance & community

Develop partnerships with designers, tastemakers, and collaborators

Shape Gantri's presence at trade shows, design fairs, and key events

Elevate Gantri's brand perception in the architecture & interiors community

Drive PR strategy and thought leadership

Dotted-line oversight of influencer program to ensure brand consistency (influencer relationships managed by Sales)

Cross-functional collaboration

Work tightly with:

Creative Director (visual expression and craft)

Sales (trade narrative, decks, positioning tools, co-selling support)

Performance marketing agencies (paid media strategy and execution)

Product (roadmap storytelling)

Ensure brand consistency across website, sales materials, retail, and partnerships

Requirements

• 8–12+ years in brand marketing, brand strategy, or a combination of agency and in-house roles
• Experience at a high-growth, design-forward consumer brand (fashion, beauty, home, lifestyle) or a top-tier brand agency (e.g., Red Antler, Collins, Wolff Olins, Partners & Spade) with subsequent in-house experience
• Proven track record scaling brand during periods of rapid growth
• Hands-on experience managing DTC marketing channels (email, social, content, campaigns)
• Experience working across DTC and wholesale/trade environments preferred
• Comfortable managing and directing external agencies (performance, PR, creative)
• Exceptional taste and strong point of view
• Strategic clarity — can define positioning, not just execute campaigns
• Ability to translate innovation into desire
• Strong operator who can ship quickly
• Deep understanding of cultural timing and brand momentum
• Comfortable in a founder-led, fast-moving environment
• Experience working with physical products

What Success Looks Like (in the first 12 - 18 months)

A clear, category-defining brand positioning — Gantri's evolution from a design-led DTC brand to a digital manufacturing platform is clearly articulated and codified. The narrative is sharp, differentiated, and consistently expressed across consumer, trade, and partner audiences.
 
A breakthrough launch of Gantri Wireless — The wireless collection launches with a cohesive, premium, and culturally resonant go-to-market strategy. Press, social, email, and trade communications all sing the same song. The launch framework becomes repeatable for future drops.
 
DTC channels that build the brand daily — Email, social, and content are running with consistency, quality, and voice. They don't just drive transactions — they build affinity, tell the Gantri story, and create a community of design-forward customers.
 
A scaled Gantri Made narrative — Gantri Made is being communicated with a cohesive, premium, and strategically disciplined approach. The story resonates with potential brand and trade partners. The framework becomes repeatable.
 
Elevated cultural & industry relevance — Gantri becomes meaningfully embedded within the architecture and interiors community — through thoughtful partnerships, strong industry presence, and high-quality press in leading design publications.
 
Brand that drives momentum — Brand search, awareness, and top-of-funnel quality improve measurably. Brand and performance reinforce one another. The company builds long-term equity alongside short-term performance.
 
Organizational clarity & alignment — Sales, Creative, Product, and agency partners operate from a shared narrative foundation. The brand becomes a strategic asset used confidently across every touchpoint.

Why Gantri

• Join a company reimagining manufacturing and empowering the next generation of designers and design brands.
• Be part of a high-impact, design-driven organization creating a new industry.
• Lead design across both digital and physical experiences in a fast-growing, purpose-driven environment.
• Competitive salary, equity, and benefits.

Benefits

• Competitive salary and equity
• Medical, dental and vision insurance
• 401k
• Paid vacation days and paid holidays
• Access to 3D printers for your personal projects
• Monthly team lunches
• And much more