Director of Content

The Role:  

Forge is building a content engine, not a content backlog. Our audience already trusts us for market access, data, and insight across the private market. The next chapter is about earning a bigger role in how investors, operators, and institutions understand what’s happening and what’s coming next. Content is central to that ambition. 

As Director of Content, Marketing, you’ll take everything that’s unique about Forge: deep proprietary data, researchers with real-time market insights, and differentiated products and turn them into distinctive, authoritative storytelling that only Forge can deliver. You will build the next evolution of our content platform, establishing it as a trusted source of clarity and perspective on the private market.  

This is a senior, hands-on role for a content visionary who is a gifted storyteller and thinks like an editor-in-chief, a strategist, and an operator. You’ll define Forge’s voice and editorial point of view, build scalable programs and franchises (not one-off assets), and ensure content contributes meaningfully to brand strength, engagement, and business outcomes. 

You’ll lead the content strategy end to end, owning what we make, why we make it, where it lives who consumes it and how it performs, while partnering closely with executives, thought leaders, fellow marketers, Product, Research and other cross-functional teams to surface differentiated insights and voices supporting the Forge brand.

Location: This role requires 2-3 days a week in office in San Francisco, CA

Responsibilities:   

• Define Forge’s editorial voice and point of view: Own and evolve how Forge shows up and stands out. Set clear standards for storytelling, tone, and rigor across everything we publish, from flagship research and thought leadership to web content, videos and sales enablement.
• Build durable content franchises: Create repeatable formats and programs that audiences recognize and return to, including research-led narratives, educational series, and ongoing market commentary. Move the organization away from one-off content toward scalable, compounding impact.
• Drive content strategy across the funnel: Design and run a content system that serves multiple audiences, institutions, individual investors, private company leaders, and internal teams, while aligning to clear goals across awareness, engagement, conversion, and retention.
• Lead content operations, excellence and execution: Set quarterly priorities, editorial calendars, and success metrics. Orchestrate production across internal teams, freelancers, and agency partners, and stay personally involved in high-impact content creation.
• Translate complex concepts and ideas into compelling stories: Turn private market data, analysis, and product insights into clear, credible, and engaging content that helps audiences make sense of a complex financial topic.
• Scale intelligently with AI: Design workflows that responsibly leverage AI to increase speed, consistency, and ambition, without sacrificing judgment, accuracy, or voice. Bring a clear point of view on where AI adds value and where human expertise matters most.
• Tie content to measurable outcomes: Establish and operationalize metrics that evaluate content effectiveness. Use performance insights to test, iterate, and continuously raise the bar.

Qualifications:   

• 7-10 years of proven experience leading integrated, multi-format content strategies that build brand authority and drive awareness, acquisition, SEO, and engagement.
• Strong editorial judgment with the ability to identify and deliver timely, high-impact stories with exceptional writing and fluency in modern content ecosystems, including distribution, audience growth, and performance measurement.
• Deep expertise in private markets (venture capital, private equity, primary and secondary) and translating complex, regulated topics into clear insights.
• Understanding of target audiences including mass affluent, HNW/UHNW individuals, families, intermediaries, and institutions.
• Practical perspective on using AI to improve content creation and operations.
• Able to define long-term strategy and execute key initiatives hands-on.
• Physical requirements: operate a computer up to 8 hours/day and communicate detailed information verbally and in writing.

Preferred Qualifications:  

• Experience leveraging AI and Analytics tools (AirOps, Heap, Looker) 
• Data visualization expertise and fluency with Flourish and Figma 
• Experience partnering with financial influencers and content creators
• CFA or FINRA qualifications 
• Asset management, financial services or fintech experience strongly preferred

For residents of San Francisco, CA the annual salary range for this role is $145,000 - $165,000 + annual bonus. Final offers may vary from the amount listed based on geography, candidate experience and expertise, bonus, and other factors