Director of Corporate Marketing

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Director of Corporate Marketing

Location: San Jose, CA

Reports To: Senior Director, Corporate Marketing
 

Overview:

We are seeking a seasoned and strategic Director of Corporate Marketing to join our team. This individual will be pivotal in leading marketing programs that strengthen Lumentum’s global brand and amplify our leadership in the optics and photonics industry.

Key Responsibilities:

Marketing Content Development

• Lead the creation and ongoing enhancement of marketing collateral including white papers, blog posts, videos, product data sheets, and corporate presentations.
• Collaborate with Director of Product Marketing and Product Line Managers (PLMs) and subject matter experts to ensure technical accuracy, clarity, and brand consistency.
• Maintain the Lumentum brand identity across all communication materials and digital platforms.

Industry Analyst & Media Relations

• Act as Lumentum’s primary liaison to industry media and analysts, managing briefings, market intelligence exchanges, and relationship-building efforts.
• Manage outreach to industry publications such as Laser Focus World, Optics.org, and Photonics Spectra, ensuring strategic editorial placements and timely content approvals.
• Draft press releases which ensure consistent alignment of external communications with corporate strategy and brand voice.

Webinars & Technical Events

• Plan, organize, and execute webinars and virtual events that demonstrate Lumentum’s technology leadership and thought expertise.
• Oversee content development, speaker coordination, promotion, and post-event analytics to drive engagement and qualified leads.

Product Awards & Recognition

• Identify and lead award submissions that highlight Lumentum’s technological leadership, innovation, and sustainability initiatives.
• Coordinate across internal stakeholders to prepare and review materials for industry awards, innovation showcases, and editorial features.

Direct & Digital Marketing

• Develop and manage digital and direct marketing campaigns, including targeted lead-generation and email programs to promote major events, launches, and executive participation.
• Partner with digital teams to strengthen the company’s web and social presence, ensuring consistent storytelling and measurable performance outcomes.
• Use analytics to refine campaign strategies and optimize engagement.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Engineering, or related field.
• 15+ years of experience in B2B corporate or product marketing, ideally in the optical communications, lasers, and photonic component markets.
• Proven experience leading PR, analyst relations, and corporate communications programs globally.
• Exceptional written, verbal, and visual communication skills; able to translate complex technologies into accessible and inspiring stories.
• Highly organized, analytical, and results driven.

Pay Range:

Disclaimer:

Final base salary for the successful candidate will depend on multiple factors, including but not limited to, job location, where work will be performed, qualifications, work history and relevant experience. With our continual goal of making Lumentum a best place to work for our employees, we strive to offer employees competitive total compensation packages, which may include annual bonus, commission for certain sales roles, equity, and health and welfare benefits.